STIHL have sadly reported that Fred Whyte, former president of STIHL Inc., passed away on July 7th 2017, surrounded by his family at his home in Virginia Beach, Virginia after a battle with an aggressive form of cancer. He was 70 years old.



A Vancouver, British Columbia native, Whyte began his STIHL career in 1971, working as a regional manager for STIHL American, the same company where his father had worked. Whyte moved up the ranks at STIHL in the U.S. and at the age of 34, led STIHL’s expansion and operations in Canada. In 1992, Whyte returned to the United States as president of STIHL Inc.

During Whyte’s tenure as president, he led the company from a moderately-known brand to the number one selling brand of gasoline-powered handheld outdoor power equipment in America. After serving STIHL for more than 45 years and leading STIHL Inc. for 23 years, Whyte retired, and was named sole director and chairman of the Board of Directors for STIHL Inc. and influenced STIHL strategy worldwide.

“We, and the larger STIHL family, are very saddened by the news of Fred’s passing,” said Bjoern Fischer, president of STIHL Inc. “He will be remembered for his extraordinary leadership, passion and personal connections he had with both his customers and his employees.”

Robin Lennie, Managing Director, STIHL GB told Service Dealer, “Fred was a wonderful man, so highly regarded by everyone and will be so dearly missed”.

In addition to Whyte’s service to STIHL, he was also a well-respected leader of both the outdoor power equipment industry nationwide and the local Hampton Roads community. He served as chairman of the board of directors for the Outdoor Power Equipment Institute (OPEI) and president of the Portable Power Equipment Manufacturers Association (PPEMA).


Fred Whyte served STIHL for 45 years, including 23 as president of STIHL Inc

In 2015, the Virginia Manufacturers Association (VMA) recognized Whyte with the Frank Armstrong III Service Award for his contributions to the Virginia manufacturing sector and the association. He was also named honorary member of the Equipment Dealers Association (EDA). In 2016, Whyte was honored by the Virginia Senate and House of Delegates with a joint resolution outlining his successful tenure with STIHL Inc.

During his retirement Whyte stated, “I often say history is a great business teacher. And after working for more than four decades in this industry, I can confirm that substance wins out over style, every time.”

According to Fischer, “Fred Whyte was a man who had both substance and style and we are forever thankful for his leadership of our organization.”

Whyte was an avid sports fan, outdoor enthusiast and like many true Scotsman, played the bagpipes. He is survived by his wife Karen, their two children, Jean and John (wife Stacy) and their twin granddaughters, Klarise and Isla.