Jim Wade, Principal of the JCB Academy has been announced as the next speaker for the Service Dealer Conference which takes place at the Oxford Belfry Hotel on November 16th.

The Conference this year, entitled The Challenge of Change: Embracing & Adapting To A Changing Market, will see a series of highly-qualified individuals address the delegates on topics relevant to all dealers of all sizes. All will be linked by this theme of change.


Jim Wade

Jim Wade will be discussing the issues surrounding the dealership technicians of tomorrow - how to identify and attract them.

Jim started as Principal of JCB Academy in January 2009, 20 months before the school opened for its first cohort of students.

Jim has been a Principal for over sixteen years and before joining teaching, worked for Citibank at their UK head office in London. He has always been involved in technical and vocational education and started his teaching career with involvement in the Certificate of Pre-Vocational Education back in the mid-1980s and was Deputy at Somerset’s first technology college.

He is passionate about the role technical education plays in developing life chances for young people and currently sits on The Institute of Engineering and Technology (IET) Education and Skills Policy Panel, as well as the UTC Principals’ steering group.

For full details of the Service Dealer Conference including ticket booking please visit the Service Dealer website.