Manitou UK has announced the appointment of Tarek Husain as marketing manager for the UK and Republic of Ireland.

The company says continued business growth has meant an even greater emphasis on marketing and this new appointment highlights their commitment to promoting the brand and supporting their dealer network.

Mark Ormond, managing director at Manitou said, “I am very pleased to welcome Tarek to the Manitou family. His role will bring a new focus to Manitou UK’s marketing efforts. With 25 years marketing experience in both B2B and B2C marketing, excellent communication, branding and relationship building skills, his experience will help with our continued growth and raise the profile and awareness for the Manitou and Gehl brands in the UK and ROI”.

With a passion for excellent customer service, Tarek also has considerable experience in building strong relationships with distribution and fostering partnerships to grow the business, trade show management, social media marketing, video production, brand management and advertising.

Prior to joining Manitou, Tarek had worked for a large global engineering company that manufactures spray painting and fluid handling equipment to Tier One automotive manufacturers, high end boat building, Formula 1 and many more diverse industries.