John Deere agricultural and turf dealership in the South West of England, Masons Kings, say they are adding value to their own and customers’ businesses through the introduction of the company’s latest Precision Ag and Connected Support technology.

This technology provides data collection and transfer systems designed to help improve business efficiencies and make substantial cost savings.

Masons Kings' customer N M Farley & Sons

Established for over 30 years, Masons Kings has been a John Deere dealership in the South West for over 10 years and remains a family-led business. They say they are continuing to grow a successful business in step with the advances in technology now being made, even during a turbulent 2020 with Brexit and Covid-19.

Peter Endacott, general manager at Masons Kings, said, “We are proud to be a John Deere dealership in the South West, selling and servicing many great brands of machinery to agricultural, commercial and domestic turf customers.

“This is backed up by our team of expert technicians, who provide first-class product support for parts, servicing and repairs across the South West. 

“Technology in the industry is key and John Deere provides the best user-friendly technology solutions in the market, which we are also proud to offer our customers. Our FarmSight team works closely with customers to deliver a bespoke solution that brings the most reward for their business. This has enabled us to add real value to our customers’ operations by integrating the technology and supporting them throughout.”

Joedy Ibbotson, division sales manager at John Deere added, “As one of our leading dealerships in the UK, Masons Kings is particularly strong in developing and maintaining customer relationships, and works extremely hard to provide premium product support.

“The dealership has grabbed hold of our business strategy, to add value to customer businesses by integrating the latest Connected Support technology wherever possible to improve performance, uptime and operating costs. Masons Kings has also invested in its team by hiring skilled people to enhance the customer experience. They are now able to offer a tailored solution to support individual customer needs, which is vital in today’s complex and demanding agricultural industry.”

An example of a Masons Kings customer who has utilised this latest technology is N M Farley & Sons in Devon, who manage 1000 acres of organic root vegetables, cereals, grass and maize and provide contracting services for drilling and grass/maize harvesting.

Masons Kings has provided support through JDLink to their connected tractors using Remote Display Access and Expert Alerts, and by utilising John Deere’s Fuel Guarantee Programme the company says the tractors are performing better than the recommended fuel usage target.