This week, friend of Service Dealer, comedian and broadcaster Charlie Baker caught up with BBC Countryfile’s Adam Henson who some of you will remember spoke at our conference a few years ago.

During the interview for the “Why are Farmers So Smelly?” series on EatFarmNow, we spotted a dealer shout out in the footage and you can view the clip below.

Adam’s full interview can be seen next week on EFN. You can catch episode 2 with Will Evans today.

And keep listening to the end as we think Duncan might have got a little carried away, telling Charlie that he's been bestowed with a royal title!