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Because of high demand, we have a limited number of late release tickets for dealers who wish to attend our Conference next Thursday (19 November).
Ring or e-mail Katariina on 01491 837 117 to check availability. First come etc
This will be a unique event for the industry. Dealers from across the industry talking about their hopes, aspirations – and yes, fears - for the future of the dealer network at the Service Dealer Conference on next Thursday, 19 November, at the Oxford Belfry Hotel.
Keynote speaker is BBC TV Countryfile presenter Adam Henson, who will be followed by three sessions devoted the Future of Dealers, Profitable Service and Communicating with Customers. The panel members will come from across the machinery industry. From farm, grasscare, outdoor power equipment, forestry, ATV/Quad.
They range from dealer principals of larger dealer groups to small dealers with an entrepreneurial flair. They include those who have come new into the industry – and the former manager of one of the largest B&Q branches now running the retail operation at a dealership. They all have one thing in common, they are all independent family businesses.
The panel sessions will be free-flowing discussions, with plenty of opportunity for conference delegates to participate. Key areas will include, MARGINS, CUSTOMER LOYALTY, DIVERSITY and STAFFING
MESSAGE FROM OUR LEAD SPONSOR: Briggs & Stratton UK is proud to be the lead sponsor at this year’s Service Dealer Conference & Awards. At the conference the team will exhibit the latest addition to its range, the brand new EXi SERIES engine, plus dealers will have an opportunity to find out more about the company’s existing range of domestic and commercial grade engines.
Ian Small, sales and marketing manager for Briggs & Stratton UK said; “We are delighted to support the event as the lead sponsor, the conference is an excellent opportunity for the industry to come together to share their experiences and address the burning issues and challenges that face dealers today and in the coming years. We are also looking forward to hearing and celebrating the success stories of the recipients of the awards at the ceremony in the evening.”
Snapshot of advance comments from panellists:“I can retain 29% on whole goods”
“Selling is 30% about the products, 70% about selling yourself.”
“We are still on a learning curve with social media.”
“Selling service with machine sales is effective marketing.”
“Perception still is that specialist dealers are too expensive.”
“We must continually strive to improve the customer experience.”
Sound familiar?
Then the Service Dealer Conference is where these burning issues will be discussed and debated by dealers – and dealers only.
The panel sessions will not be recorded, no papers will be issued, but the outcome of the panel debates and the address by Adam Henson, will reported exclusively in the next issue of Service Dealer. The only way for dealers to get involved, to benefit from the experiences of fellow dealers is TO BE THERE!
Sign up today.
