This year the Cereals Event is returning to a popular Lincolnshire location after a 17-year hiatus.

Andrew Ward speaking at the 2024 Service Dealer Conference

Andrew Ward MBE, who spoke at November's Service Dealer Conference, will welcome visitors to Heath Farm on 11-12 June, with the 52-ha site showcasing the latest developments in arable agronomy, machinery, technology, and business advice.

Andrew said, “There have been huge changes in farming, some of the biggest since the Second World War. There’s tremendous pressure on producing food and being able to do it profitably. And while some of this can only be resolved at Government and policy level, which farmers have been campaigning for, there are also opportunities at farm level.

“No event is a silver bullet, but I would say that Cereals offers a lot to a range of arable and diversified businesses and their ambitions. Visitors can find the knowledge, technology and, importantly, the conversations that can help safeguard their future.”

New features for 2025

Organisers of the show have promised new elements for this year, plus the return and expansion of its most popular and impactful features.

New to 2025, and leading the regenerative agriculture conversation, the BASE-UK Regen Conference area - themed ‘Robust farming in a changing climate' - will feed farmers’ growing appetite for more knowledge, demonstration, and experience. A series of seminars and open-floor Q&A sessions will be shaped by the expertise and experiences of some of the leading regen farming and advisory voices - exploring how regen ag can fit and affect farm businesses of today and tomorrow.

The new Young Farmers Spotlight will welcome the next generation to a multi-session day.

Fresh talent will also be found in the agronomy zone where budding agronomists will be put through their paces in the new Ceres Rural Crop Challenge. 

The long-standing and popular Syngenta Sprays and Sprayers Arena will benefit from a new format for 2025.

Returning favourites include:

• The Cereals’ agronomy zone
• Ceres Rural winter wheat and barley feature.
• NIAB Soil Hole
• Drill Demos
• KWS Seed to Shelf Stage

Organisers say early visitor numbers are up 25%.