Bobcat has announced the appointment of Liverpool-based Huskisson Ltd as the company’s new Authorised Dealer for Merseyside, Cheshire and Greater Manchester in North West England, Clwyd in North Wales and the Isle of Man.

Huskisson has replaced the previous dealer for this area, Norwest Plant Ltd, with immediate effect.

Andrew Wolton, district manager for Bobcat EMEA, said,  “The extensive experience with Bobcat equipment at Huskisson, combined with their dedication to offering exceptional customer service, will allow them to deliver even greater value for Bobcat customers.”

Huskisson dealer principal, Dave Parr, said, “As a company, we have had well over 40 years of success with the Bobcat brand, with our first dealership dating back to 1981. We are enjoying selling an expanded range of equipment at Bobcat, where the world famous compact equipment, excavators, telehandlers and attachments, light compaction and ground maintenance products are complemented by the sister Dealer Network offering forklifts and warehouse equipment and portable power.”

Huskisson is strategically located in an area which is accessible to a range of motorways and this is important for the company’s daily activities which include customer site deliveries and service support throughout the North West region. The company is also located near the increasingly busy port of Liverpool.

Dave Parr continued, “This will be a very exciting time going forward for industries in the North West and North Wales. The docklands area of Liverpool continues to be regenerated by its owner, Peel Ports Group and Manchester has always been very busy with new developments and expanding businesses. We also have a strong customer base in North Wales, where there are many opportunities especially in the agricultural sector. And in all these areas, we continue to manage existing contracts and bid for new ones with the local councils in our region.”