Looking to expand further the UK market with its British-built range of cultivation, drills and seeding equipment, Sumo has appointed GSR Farm Machinery in Ashbury, Swindon.

Sales will be handled by the Managing Director of GSR Farm Machinery, Geoff Reade.


L-R: Clive Griffin, Managing Director of Beckett Agricultural Engineers LTD and Geoff Reade, Managing Director of GSR Machinery

Geoff has worked on the family farm in Oxfordshire for 20 years and the last 7 years have seen the Sumo system brought onto the farm. 

"I’ve already formed relationships with local farmers over the past few years," said Geoff, "and I’m keen to support those customers and also gain new ones. The Sumo brand is unique and I know first-hand the establishment costs that can be saved using the Sumo system, and I am very keen to promote this."

The sale of parts and service of Sumo equipment for new and existing customers in the area will be handled by Beckett Agricultural Engineers Ltd, based in Inglesham. Geoff’s business partner Clive Griffin established Beckett Agricultural Engineers Ltd after working for Shrivenham Agricultural Engineers from 1984 until its closure in 1991.

Clive and his team are excited for the new partnership. "We have known of the Sumo product range for many years, and admire both the build quality and innovation in all they make. It’s great to become part of the team and we look forward to working alongside them and Geoff."

Karen Wealleans, Sales Manager at Sumo is delighted with the new appointments. "Geoff has a vast knowledge of the Sumo product range, both from a technical sales point of view, and also as a farmer himself. Alongside this Clive and his team have built up a strong reputation over the years, and we are very happy to be partnered with them and look forward to a long working relationship."