Aptean, the specialist in vertical AI software for industries, has appointed James Buchanan as regional account director for the UK and Ireland.
In his new role, the company says James will focus on driving growth across the agricultural, construction, and heavy machinery dealership sectors. With a strong emphasis on modern dealer management platforms such as Aptean Equipment Dealer Management System, combined with AI-driven services from Aptean’s AppCentral, James will support dealerships in modernising operations, improving efficiency, and unlocking new digital capabilities.
Aptean says James' appointment reflects their continued focus on growth and long-term customer commitment across the UK and Irish markets, building on the foundation established through its integration with JMA A/S, which has maintained a strong presence in the region for several years.
James has brought more than 15 years of commercial leadership experience across the agricultural and construction industries. A significant part of his career was spent at Kramp UK, where he held senior sales leadership roles covering internal sales, account management, business solutions, and retail consultancy. During his time there, he developed customer-focused sales strategies, led operational improvements, and helped dealers drive growth and enhance customer experience.
He also held senior roles at Ibcos and Catalyst within the dealer management software sector, working closely with dealerships across the UK and Ireland. In these roles, he supported digital transformation programs, strategic growth initiatives, and the navigation of evolving operational challenges within the industry.
James Buchanan said, “Joining Aptean is an exciting opportunity and one I’m genuinely excited by. The business has a strong reputation within the industry, and I’m looking forward to working with dealerships across the UK and Ireland to help them get more value through technology, stronger processes, and long-term partnerships.
“The dealer landscape continues to evolve rapidly, and I believe Aptean is well positioned to support customers through that change, particularly through modern platforms such as Aptean Equipment DMS and the AI-driven capabilities of AppCentral, our vertical AI platform."
Hauke Lamb, European director at Aptean, added, “James brings extensive industry knowledge, proven commercial leadership, and a genuine understanding of how dealerships operate. His experience across agricultural, construction and heavy equipment sectors, combined with our established regional presence and long-term customer partnerships, means we are well placed to support dealers as they modernise and grow.”
To learn more, contact James Buchanan directly - or if you´re visiting the Royal Highland Show you can secure a meeting with James while you’re there.
