AEA AND BAGMA: Q&A
"Manufacturers and dealers are integral to each other"
In the latest episode of his Inside Agri-Turf podcast, Chris Biddle talks to Ruth Bailey, the AEA CEO and Keith Christian, Director of BAGMA about the rationale behind the move. Amongst the questions being addressed are:
- What is the role of trade associations today?
- Will there be a conflict of interest with the AEA now owning the dealer association?
- How has the deal been received by members?
- Will the benefits negotiated for BAGMA members now be available to AEA members?
- Did the previous owner BIRA (British Independent Retailers Association) feel that BAGMA was no longer a 'good fit' long term?
- Will AEA and BAGMA be independent entities although sharing the same offices and same secretariat?
- What happens when I ring the BAGMA number now?
. . . and much more
Ruth and Keith revealed that COVID probably hastened the move which had been mooted for several years.
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