When George Cadbury began building the Bournville village in 1893, he was concerned for the wellbeing of his workforce, and wanted to allow them access to green spaces, parks and recreation areas. Today, The Bournville Village Trust is responsible for the upkeep of the district, and the condition of those green open spaces is as important to the wellbeing of the residents today as it was 120 years ago.

The home of Cadbury's Chocolate is also home to a fleet of 4 Cub Cadet Zero-Turn Tractors to keep the verges and green areas in pristine condition. "Our yellow ride-on mowers are a common sight in Bournville, where they mow between 5 km2 and 15km2 every day of the week" said Keith Goddard, Foreman of The Bournville Village Trust.

Keith and his team are tasked with the maintenance of greenery in residential and landscaped areas in the Birmingham suburb including the Bournville Estate. They appreciate the technical support they get from their Cub Cadet Specialist Dealer, Express Mowers  in Stourbridge.

Keith is full of praise for Cub Cadet's technical partner: "Stuart Whitman's dealership and workshop have looked after us for more than five years now, ensuring our mowers are fully functional by offering excellent customer service. The Z-Force alone has clocked up 210 hours in the last 3 months so we depend on their efficient workshop to minimise time-out for maintenance."