STIHL SPONSOR LEICESTER TIGERS Support will allow new TV screen at Welford Road
STIHL GB has signed an official sponsorship dealer with Leicester Tigers Rugby Club The three-year deal, announced at Leicester Tigers’ Official Press Day on 28th August, comes as the Club warms up for the new season. Winners of the Aviva Premiership in 2012/13, the Club’s 2014/15 campaign kicks off at their home ground on Saturday 6th September. Part of the sponsorship includes STIHL becoming the Club’s Official Garden Power Tool Supplier, with its products being used to maintain the Club’s Welford Road stadium and training grounds.
The three-year sponsorship also supports additional facilities for the Club’s thousands of fans, with the deal including a new STIHL-branded Big Screen in the north-east corner of the stadium.
Commenting on the sponsorship, STIHL GB Head of Marketing, Simon Hewitt said: “Rugby Union has strong appeal for us, with a powerful and committed following that we believe will grow further as Britain hosts the World Cup in 2015. Leicester Tigers are highly respected and considered one of England’s most successful clubs. This sponsorship will enable us to further strengthen bonds with dealers,customers – and also create new relations with the Club’s thousands of fans“
Simon Cohen, chief executive officer of Leicester Tigers said: “At Tigers we have very strong relationships with our sponsors and we’re delighted to welcome STIHL on board. They are a leading brand with an international reach and we feel a very good fit for the Tigers. We look forward to welcoming them to Welford Road and working with them.”
The Club’s head groundsman, Steve Packwood is already using a range of STIHL products to maintain the Club’s Welford Road stadium and its dedicated training grounds on the outskirts of Leicester. He said “Leicester Tigers is known for its high standards and STIHL’s support will play an important role in maintaining those standards in the preparation and presentation of the stadium and training ground.”