spacer
Kioti UK formed; Honda introduce cordless; Hayter limited edition mower; parts catalogue first for Deere; Fleet Services launched
IN THIS ISSUE
RECO DEMISE LEADS TO FORMATION OF KIOTI UK
HONDA INTRODUCE CORDLESS RANGE
HAYTER CELEBRATE 70 YEARS WITH A LIMITED EDITION MOWER
BALMERS GM OPEN NEW PREMISES
PARTS CATALOGUE FIRST FOR DEERE
FEBRUARY TRACTOR REGISTRATIONS
HUSQVARNA LAUNCH FLEET SERVICES
CUB CADET ANNOUNCE MOBILE APP
KUBOTA MARK TOMLIN PARTNERSHIP
ALLETT KICK OFF STRIPES COMP
CORDLESS MACHINERY SPRING 2016 SURVEY
This survey has expired
SEND TO A FRIEND
Click here to send this email to a friend or colleague ยป
USEFUL LINKS
Please confirm your Email address below in order to edit your profile
CONTACT US
EDITOR
Steve Gibbs
Email Steve

CONSULTANT

Chris Biddle
07785 295 625
Email Chris

ADVERTISING SALES
Julie Gill
01491 837117
Email Julie
CURRENT ISSUE

OUT NOW




MARCH / APRIL 2016 issue :

COMPACT TRACTORS

FACE TO FACE: DARREN SPENCER, ARIENS UK

SERVICE DEALER CONFERENCE 2016 LAUNCH

DEALER PROFILE

LAMMA REPORT

BTME REVIEW

MACHINERY AUCTIONS

SME DIGEST

TRAINING & EDUCATION

BUSINESS MONITOR

NEW PRODUCTS

JIM GREEN


Don't receive a copy? Email your details to Katariina Haikara at The Ad Plain






FOLLOW US ON TWITTER
@ServiceDealer

TURF PRO WEEKLY BRIEFING e-NEWSLETTER EVERY MONDAY  - 
read the latest issue here



spacer
spacer
ARE YOU FEELING THE BUZZ?
Is cordless machinery on the verge of a revolution?
by Service Dealer Editor, Steve Gibbs


 
Steve Gibbs

This week I've been putting a feature together for the next issue of Service Dealer on the current state of the battery powered cordless machinery market - which I have to say, genuinely feels like it has some real momentum behind it currently.

Following Bosch last year saying they were planning to end production of their 'nosier, dirtier' petrol mowers it has felt like the industry has truly come to a watershed moment with battery powered garden machinery.

Since then it has seemed like almost every manufacturer has wanted in on the sector - be it with a family of universally powered battery tools, or on the robotic side. The news today that Honda have moved beyond petrol powered handheld machinery for the first time, is just the latest example.

And they won't be the last manufacturer this year to launch a new battery range. But with sales still far behind that of their petrol equivalents, why does there appear to be such confidence in the sector from manufacturers?

Does the adage that dealers are not keen on stocking the products because they don't see much service work off the back of them, still apply?

Certainly many manufacturers and distributors do not believe so. I have spoken to several players in the field recently who have told me they believe we are on the cusp of a revolution. A revolution driven by both consumer attitudes and government legislation - with factors like emissions, vibrations and noise leading the change.

If there genuinely is the appetite out there for the technology it would seem that dealers really should be getting in on the act. If consumers can't source these products from the specialist sector they will presumably be forced to look elsewhere?

I'm being told that there is a broad appeal for cordless machinery. The older demographic likes how they tend to be light and clean, with less fuss before use. And the younger, first-time mower buyers are going to be turned on by their eco-friendliness and their convenience for a time-poor lifestyle.

And very importantly the technology itself seems to be up to scratch. With the advances in battery production those natural fears which users may have had about perceived lack of power or duration of usage, can be alleviated.

But how are you, the dealers, finding the current situation? Are you sensing that sales are about to rocket? Or is only ever going to be a niche product, forever secondary to petrol?

Please let us know your experiences. You can take our survey this week, or leave a comment under this article. We'll publish a selection of your thoughts in the next issue of Service Dealer.


Newsletter Marketing Powered by Newsweaver