EDITOR'S BLOG
DIRECT SELLING
What's your view?
by Service Dealer Editor, Steve Gibbs
 
Steve Gibbs

With STIHL's announcement today that they will be experimenting with a direct sales web-store for some of their products, we'd like to hear what our readers think of the practice.

 


Manufacturers selling direct. What's your view?

 

It would be great to get some feedback from our readers on this contentious issue.

 

It's obvious why we're asking this today. STIHL has released a statement saying that for certain battery products, they shall be opening a new consumer facing web-store, which will be selling direct to the end-user.

 

As with other manufacturers who have a direct retail site, the local dealer will receive commission on any sale, with on-going aftersale support the responsibility of that dealer.

 

Dealers will of course have opinions on this, which we'd like to reflect in Service Dealer. I would suspect that this practice could be taken one of two ways.

 

Firstly, there's the way the manufacturer presumably hopes the dealer will react. A customer who may not even realise there is a specialist outdoor powered machinery dealer locally, looks online for a product they've seen advertised. They buy direct from the manufacturer. The dealer receives a commission. They then also have a customer who they might not otherwise have captured, coming into their store in the future for service work and ancillary products - possibly future purchases.

 

All very positive.

 

A second reaction might be for some dealers to worry that this is the thin end of the wedge. Perhaps they might feel this is the beginning of specialists being cut out of the selling process? Also I know some dealers have issues over servicing machinery which they haven't sold themselves. This would come into play with customers who'd bought direct from a manufacturer.

 

So reaction two is less than ideal from the point of view of the manufacturer - but one which some dealers will nevertheless hold.

 

Or am I being too obviously black and white here? Are there other, more middle ground views at play? Service Dealer's job is to reflect the views of our dealer readers - and the best way to do that is to hear from you direct.

 

It'd be great to hear a range of opinions today. What do you think about this move from STIHL? Does it come as a surprise? Is it an obvious development?

 

Please leave your thoughts below this article. We may look to publish a selection in a future edition of Service Dealer.

NEWS
STIHL ANNOUNCE DIRECT ONLINE SALES CHANNEL
For cordless garden tools
 
STIHL Compact Cordless System

Today, STIHL Great Britain announced plans to launch a pilot direct online sales channel for its range of consumer cordless garden power tools in late February 2019.

 


Today, February 1st 2019, STIHL Great Britain have announced plans to launch a pilot direct online sales channel for its range of consumer cordless garden power tools in late February 2019.

 

 

In an official statement the company said, "The online store will be targeted at the domestic gardener and a selection of STIHL’s most popular tools from the Lithium-Ion range, Compact Cordless System and a selection of relevant accessories will be offered. Products will be dispatched directly from STIHL’s GB headquarters.

 

"STIHL is keen to involve its loyal dealers in this exciting opportunity who will provide customer advice, servicing and warranty support."

 

The company also said that to "ensure customers receive the best possible retail experience" they will also expand its own customer support team with longer opening hours and a live web chat channel.

 

STIHL GB managing director Robin Lennie said, “I personally see this direct online pilot as a win-win situation for our dealers."

 

“Many of the new customers we’re looking to attract are unaware of STIHL as a garden power tool brand. So as well as introducing STIHL to new customers, we can also use this opportunity to direct these new customers to our dealers and increase the possibility of accessory and future product sales”.

MARK ROCHFORD LEAVES ROCHFORD GARDEN MACHINERY
Departed today
 
Mark Rochford pictured at SALTEX 2018

Mark Rochford has left the company that bears his family name, which leaves the business with no family members remaining following its sale to AL-KO Gardentech last summer.

 


Mark Rochford has departed the company that bears his family name today, February 1st 2019, which leaves the business with no family members remaining following its sale to AL-KO Gardentech last summer.

 

Mark Rochford pictured at SALTEX 2018

 

Since the sale, Mark's mother Elizabeth, wife of founder Peter, has also left - as has Mark's sister Kerry.

 

Managing director of Rochfords, Stewart Anderson told Service Dealer, "It is of course a sad day that Mark has chosen to move on. He is one of the most talented individuals I have ever worked with - with a real flair for design and marketing.

 

"It is business as usual here, however. We have had great support from AL-KO these past months since the sale. We have been laying the foundations to really build the business in the correct way.

 

"I wish Mark all the best in his future endeavours."

 

It is not clear yet whether the departure will see further developments at Rochfords or what Mark Rochford's future plans are personally. All at Service Dealer wish him good luck for the future.

FARMERS FUEL £1.2 MILLION CROWDCUBE SUCCESS FOR SMALL ROBOT COMPANY
Initial £500,000 target reached within minutes of launch
 
Two robots - Tom monitoring prototypes

This week's WEB ONLY story is the sustainable farming robotics company, who futurist Ed Gillespie discussed at November's Service Dealer Conference, has announced that it has raised £1.2 million on Crowdcube equity crowdfunding.

 

 


SUCCESSFUL CLASS ACTION AGAINST 8 LAWNMOWER MAKERS IN CANADA
Reaches $7.5m settlement
 
An image from the class action website where consumers can make their claims - thought to be worth $15 to $55 per mower

A settlement has been reached in a lawsuit against 8 major lawnmower makers that alleges they conspired to make their products sound more powerful in order to justify charging customers more money in Canada.

 


A $7.5 million settlement has been reached in a class action lawsuit in Canada against eight major lawnmower manufacturers that alleges they conspired to make their products sound more powerful in order to justify charging customers more money.

 

An image from the class action website where consumers can make their claims - thought to be worth $15 to $55 per mower

 

The Canadian broadcaster CBC reported that the settlement includes hundreds of thousands of mowers under at least 39 brand names, purchased in Canada between January 1, 1994 and December 31, 2012 and includes petrol-powered walk-behind or riding mowers, labelled at 30 horsepower or less.

 

The suit alleges Briggs & Stratton, Electrolux, Honda, Husqvarna, John Deere, Kawasaki, Kohler, MTD, Tecumseh and Toro mislabelled their products to show a higher horsepower rating than what was actually contained in the lawn mower.

 

Jonathan Foreman, a partner with Harrison Pensa, the firm representing the class action told CBC News that it is still not apparent how many people or organisations may be eligible to make a claim.

 

"You will have some people like landscaping companies, for example, who would buy multiple mowers," he said. "Then you'll have consumers and homeowners who might buy one and keep it for as long as 10 years."

 

Indviduals and organisations have until May 22, 2019 to file a claim ranging from $15 to $55 per mower, by filling out an online form on the class action's website.

 

The court has appointed a third party to receive and review potential claims, which could take up to a year to be paid after the claims deadline.

DEERE TOP THE CHARTS (FROM THE PAST) ONCE AGAIN
Market shares for 2017 announced
 
John Deere maintained tractor registration market leadership in 2017

John Deere maintained tractor registration market leadership in 2017, with AGCO overtaking CNH to move into second place.


The AEA has announced the market share data for 2017 tractor registrations.


The total number of tractors registered for road use in 2017 was 13,768, including both agricultural tractors (over 50hp) and compact tractors (50hp and below).

 

The information below shows the number of tractors registered during that year by brand. As always, data are released after a one year delay; figures for 2018 are due to be published in early 2020.


The leading brand in 2017 once again proved to be John Deere, with its percentage market share marginally creeping up from the previous year's 27.9% to 28.4% in 2017.

 

A significant change in the line-up on 2016's figures is that AGCO increased its share from 22.5% to 26.2%, meaning they overtook CNH (who dropped from 25.9% to 23.3%) for second position.

 

Further down the list JCB moved up from eighth position in 2016 to sixth position in 2017 (increasing their share from 1.6% to 2.4%).

The market share data for 2017 was:

  • 28.4% (3915 units) JOHN DEERE
  • 26.2% (3613 units) AGCO (inc MF, Fendt, Valtra and Challenger)
  • 23.3% (3208 units) CNH (inc Case IH and New Holland)
  • 6.9% (948 units) KUBOTA
  • 3.5% (483 units) CLAAS
  • 2.4% (327 units) JCB
  • 2.4% (326 units AGRI-ARGO (inc McCormick, Landini)
  • 2.2% (298 units) SAME DEUTZ FAHR
  • 0.7% (101 units) ZETOR

549 units sold by others (4.0%)

MANITOU UK MAKE SEVERAL NEW DEALER APPOINTMENTS
Four changes announced
 
L-R: Peter Smyth, Sales Director Manitou UK; Tom Gaskin; Paul Roberts, Area Sales Manager Manitou UK; Rod Gaskin

Manitou UK has announced new dealer appointments as part of its constant review of the dealer network.

 


Manitou UK has announced new dealer appointments as part of its constant review of the dealer network.

 

Chandlers Farm Equipment Ltd

 

L-R: Peter Smyth, Sales Director Manitou UK; Gavin Pell, Sales Director Chandlers; Glyn Wallace, Area Sales Manager Manitou UK


Chandlers Farm Equipment Ltd is a well-established Massey Fergusson and Fendt dealer. The company will take on the Manitou Agricultural product range at its Belton, Horncastle, Spilsby, Holbeach and Barnack branches to serve customers throughout Lincolnshire. The Lutterworth and Shefford branches will not take Manitou at this time.


Manitou UK managing director, Mark Ormond, stated, “Manitou is delighted to announce the appointment of Chandlers Farm Equipment. This highly professional dealership is well placed to service the needs of our customer base in and around Lincolnshire. The Manitou brand will nicely complement the Fendt and Massey Fergusson brands already promoted by the dealer”.

 

 

Rod Gaskin Ltd

 


L-R: Peter Smyth, Sales Director Manitou UK; Tom Gaskin; Paul Roberts, Area Sales Manager Manitou UK; Rod Gaskin


Rod Gaskin Ltd is a family business based in Hampshire. Rod, his son Tom, and their team are well respected for the personal service they provide to their local customers.
Manitou UK isay they are pleased to appoint Rod Gaskin to supply its agricultural product range from the Alton head office. The Sussex depot does not take the franchise at this time.

 

A T Best area extended

 


L-R: Richard Rose, A T Best; Neil Johnston, Area Sales Manager Manitou UK


A T Best was founded in 1997 with the sole purpose of supplying and supporting Manitou products in the west of Scotland. Since that time, the family-owned business has proven itself as one of Manitou’s most successful UK dealerships. The company sells and supports the entire range of Manitou agricultural, construction, industrial, access, and compact machines from its Airdrie base.

 

As from first January 2019, A T Best has extended its Manitou trading area to cover the Lothian and South Edinburgh area. The company has acquired a site, on the Macmerry Industrial Estate in East Lothian, which is currently being refurbished before being opened to customers.

 

Powerlift Materials Handling Ltd

 


L-R: Colin D-Arcy-Burt, Area Sales Manager Manitou UK; Steve Routledge, Powerlift Materials Handling


Manitou's range also includes industrial warehouse forklifts. Many Manitou agricultural and construction dealers promote the industrial range, but the company say they are keen to establish specialist Industrial forklift dealers in key strategic locations.

 

Powerlift Materials Handling are an Independent supplier of forklift trucks and warehouse equipment covering the North West of England and North Wales. Their team of experienced industrial forklift specialists can offer sales advice, on-site service, and RTITB accredited training courses.

 

Manitou say they are very pleased to appoint the company to sell and support the industrial product range in and around the Manchester area.

JENSON CHIPS IN AGAIN
For chairty fundraising
 
Jensen UK business manager, Bill Johnston, with Lackham students taking part in the January 2018 woodchipping activity

For the second consecutive year Jensen woodchippers have offered their support to a charity Christmas tree collection run by Dorothy House Hospice Care which has raised over £26,000 this Christmas.

 


For the second consecutive year Jensen woodchippers have offered their support to a charity Christmas tree collection run by Dorothy House Hospice Care which has raised over £26,000 this Christmas, and £40,000 over the two years Jensen have been involved.

 

Jensen UK business manager, Bill Johnston, with Lackham students taking part in the January 2018 woodchipping activity


Once again Dorothy House and Wiltshire College & University Centre have joined forces for a Christmas tree collection and recycling scheme, with volunteers collecting more than 2,300 trees from across the region and delivering 300 of them to the college’s Lackham campus for chipping and recycling with support from Jensen.


Local hospice Dorothy House provides compassionate end of life care and support for patients with life-limiting illnesses and their families and carers in Bath and North East Somerset, Wiltshire and Somerset.


The Wiltshire College & University Centre Lackham site is a dedicated landbased campus providing qualifications in subjects such as agriculture, land and wildlife management and horticulture. Jensen are distributed in the UK by the Machinery Imports division of the T H WHITE Group, whose head office is based in Devizes, Wiltshire.


Jensen UK Business Manager, Bill Johnston, was delighted to spend the day at the Lackham campus with students from the Horticulture and Countryside Management departments, teaching them skills in the safe use of woodchippers and sharing his wealth of industry knowledge about the arboricultural sector and the Jensen woodchipper brand.


“We’re delighted to offer our support for this fantastic fundraising initiative in partnership with Dorothy House and Wiltshire College & University Centre once again” says Bill.


“Not only are we assisting Dorothy House in their esteemed efforts to recycle the trees but giving Lackham students valuable experience with the woodchippers and guaranteeing that the trees don’t go to waste, so everybody wins.”


Verity Clark, Community Fundraiser for Dorothy House Hospice Care said, “This was our third Christmas tree collection and we’re glad to have helped local people recycle over 2,360 used Christmas trees while also raising £26,000 of vital funds for Dorothy House. A big thank you to all our volunteers and supporters for their generous help and thanks also to all involved in recycling and chipping our trees at Wiltshire College Lackham.”

SHARROCKS CONTINUES RANSOMES' AMBER VALLEY RELATIONSHIP
Customer for 18 years
 
Members of the Amber Valley Borough Council grounds maintenance team, with Steve Hanlon (right), sales manager at Sharrocks

Amber Valley Borough Council, located in Derbyshire, has continued its long relationship with the manufacturer, with its latest purchase of two MP493 rotary mowers from local dealer Sharrocks.

 


Amber Valley Borough Council, located in Derbyshire, has been a Ransomes customer for more than eighteen years. The council has continued its long relationship with the Suffolk-based mower manufacturer, with its latest purchase of two Ransomes MP493 rotary mowers from local dealer Sharrocks.

 

Members of the Amber Valley Borough Council grounds maintenance team, with Steve Hanlon (right), sales manager at Sharrocks

 

Robert Castledine has been the grounds maintenance team leader at Amber Valley Borough Council for eighteen years. He manages a team of 10 employees, with two teams of three staff allocated to mowing. Responsible for the north-side of the borough, the new Ransomes mowers maintain all verges, parks and cemeteries in the area.

 

“We have a very varied topography in Amber Valley,” Castledine said. “There are hills, verges, conservations, enclosed spaces and housing estates. We needed a versatile machine to cope with our various requirements. The Ransomes MP493 gives us that.

 

“In the past, we have used the Ransomes Commander amongst other Ransomes triple mowers. They have always been reliable, well-built and the best value for money on the market. I’ve always been extremely happy with the machinery and the service from our local Ransomes dealer. We have been dealing with Sharrocks for around 18-months, as they’re new in the area, but are already very pleased with the service and product information they’ve given us.”

 

Sharrocks have been a successful Ransomes dealer for many years, and has recently extended its territory to Derbyshire, taking over from previous dealer, Platts Harris. With depots in Wrightington, Lancashire and Sandbach, Cheshire, Sharrocks has a comprehensive portfolio of groundcare solutions and was named the Ransomes UK and Ireland Proturf Dealer of the Year 2017.

EGO LAUNCH 'INDUSTRY FIRST'
Powerload now available
 

EGO say they have tackled the problem of reloading line with its new ST1510E - Power+ Line Trimmer featuring Powerload technology.

 


EGO say they have tackled the problem of reloading line with its new ST1510E - Power+ Line Trimmer featuring Powerload technology.

 


The product, which won an Innovation Medal at GaLaBau in October last year and a Technology Innovation Award at Bologne’s EIMA exhibition, is described by Ego as the industry’s first line trimmer tool with a fully automatic line re-loading system.


To load the ST1510E, users insert the trimmer line through the head of the tool. After a push on its activation button, the Powerload system then winds the line onto the spool in less than five seconds.


The company says the quick-adjust handle offers optimum balance and control with a 38cm cutting swathe. In addition, they say the line trimmer’s soft-start function and constant speed control ensures consistent trimming.


As with all EGO Power+ products, the ST1510E is powered by their 56V Arc Lithium battery.


Steve Roskell, marketing director (EMEA) at EGO, said, “This groundbreaking feature was specifically designed to resolve consumers’ number one pain point with line trimmers. Replacing line when it runs out. With this world first innovation, Powerload has finally put an end to these frustrations.”


For customers that are unsure about the power of battery technology, EGO offers a 30-day money back guarantee for all domestic users.

WOLF-GARTEN LAUNCHES NEW CONSUMER-FACING WEBSITE
To support its range of products
 
Wolf-Garten's new website

Company says new features improve visitor experience and makes it easier to find local stockists.

 


In order to support its range of products, garden tool supplier WOLF-Garten has developed a brand-new website for 2019.

 

 

The company says the website has been designed to improve customer experience and now provides in-depth product information. Due to the new features it is also says it's easier than ever to find the nearest WOLF-Garten stockist.

 

Featuring a fully responsive, enhanced display, the pages are easy to use and navigate on all devices and feature high-quality images.

 

Mark Hewett, divisional sales manager for WOLF-Garten said: “This new and refreshed website will be a great tool enabling customers to find out a lot more about the products before they buy. After listening to customer feedback, we have simplified it and made the experience more user-friendly. In addition, there is a new and improved stockist locator to help customers find their nearest WOLF-Garten retailer.”

 

www.wolfgarten-tools.co.uk features extensive product listings of over 170 items, with each listing includint instructions on how to use the product, with a compare tool to ensure customers are making an informed decision before purchasing.

JOBS
HAMILTON BROTHERS
Parts Sales Assistant
 
Hamilton Brothers

An exciting opportunity exists in the Bishopton Depot for a Parts Sales Assistant who enjoys multi-tasking and working as part of a team.

 


 

Salary Commensurate with Experience


Hours: 8am-4.30pm


HAMILTON BROTHERS, Part of the Hamilton Ross Group of Companies, are leading suppliers of Agricultural, Groundcare, Construction and Garden Power machinery in West Central Scotland. An exciting opportunity exists in our Bishopton Depot for a Parts Sales Assistant who enjoys multi-tasking and working as part of our team.

 

The Parts Department plays a pivotal role within a dealership by sourcing items for the workshop team and customers.

 

Requirements:

  • Enthusiastic attitude
  • Strong Communication and Telephone skills
  • IT literacy
  • A good eye for detail
  • A good mechanical mind that allows for you to correctly identify parts would be advantageous
  • Sound working knowledge of Agricultural, Construction or Groundcare machinery is preferential but not essential

Responsibilities:

  • Ordering parts
  • Controlling the transport of goods in and out of the business
  • Managing stock availability in retail areas
  • Liaising with customers at our busy Parts Counter and on the telephone

Benefits:

  • 22 days holiday plus 8 public/bank holidays per annum.
  • Pension.
  • Long established, local and trusted employer.

The Parts Sales Assistant is expected to work outside of standard office hours when required, therefore flexibility around overtime would be expected.

 

If you feel you could be an asset to Hamilton Brothers, please e-mail your CV together to hr@hamiltonrossgroup.co.uk. Closing date for applications is 18/2/19.

HAMILTON BROTHERS
Groundcare Workshop Service Adviser
 
Hamilton Brothers

An exciting opportunity exists in the Bishopton Depot for a Groundcare Service Adviser who can provide efficient admin and service support in a busy workshop office environment.

 


 

Salary Commensurate with Experience


Hours: 8am-5pm

 

HAMILTON BROTHERS, Part of the Hamilton Ross Group of Companies, are leading suppliers of Agricultural, Groundcare, Construction and Garden Power machinery in West Central Scotland. An exciting opportunity exists in our Bishopton Depot for a Groundcare Service Adviser who can provide efficient admin and service support in a busy workshop office environment.

 

You will be our first point of contact with both internal and external clients, dealing with leading brands such as Honda, STIHL and Husqvarna.

 

Requirements:

  • Positive attitude
  • Time management skills
  • Excellent planning skills to achieve goals and objectives set
  • Strong IT literacy, experience of Microsoft Office Packages and good word processing skills

Responsibilities:

  • Processing, checking and tracking of service orders and purchase invoices
  • Dealing with suppliers and customers
  • Preparation of client paperwork
  • Assist with lifting lawnmowers into the workshop

Benefits:

  • 22 days holiday plus 8 public/bank holidays per annum.
  • Pension.
  • Long established, local and trusted employer.

If you feel you could be an asset to Hamilton Brothers, please e-mail your CV together to hr@hamiltonrossgroup.co.uk. Closing date for applications is 18/2/19.

P S MARSDEN (LAWNMOWER SERVICES) LTD
Service Technician
 
P S Marsden (Lawnmower Services) Ltd

P S Marsden (Lawnmower Services) Ltd are a family owned business based in Nottingham and are looking to appoint an experienced service technician.

 


 

P S Marsden (Lawnmower Services) Ltd are a family owned business based in Nottingham and are looking to appoint an experienced service technician.

 

Your duties will include:

  • Service and repairs to all makes and models of grass cutting machinery and associated equipment
  • Carrying out Pre-Delivery Inspections (PDI)
  • Examination and fault finding
  • Determining repair method and identification and fitting of replacement parts
  • Advising customer of repairs required
  • Using the computerised systems to identify parts and service info
  • Describing in written format the work carried out
  • Undertaking work both in a workshop and on site

Experience:

  • Proven knowledge and experience using methods, materials, tools and techniques in the repair and maintenance of grass cutting machinery and associated equipment including 2 stroke engines
  • Good level of literacy
  • Ability to work on own initiative
  • Competent in the use of computerised systems
  • Ability to diagnose problems and find solutions
  • LTA level 3 would be an advantage (and reflected within salary)
  • Ability to diagnose and repair both electrical and hydraulic faults

We offer:

  • Competitive salary based on experience and knowledge
  • Excellent working conditions
  • Full support and development
  • Contributory pension scheme

Interested applicants should send their CV and covering letter to:


Martin Edis
P S Marsden (Lawnmower Services) Ltd
Private Road No 8, Colwick Industrial Estate, Nottingham NG4 2JX
martin@psmmowers.co.uk

Tel: 0115 9615431

ADVERTISE YOUR JOBS HERE
Amazing success rates!
 
Advertise your jobs on Service Dealer Weekly Update

Advertise your recruitment needs on Serivce Dealer Weekly Update and reach our targeted audience of recipients every week.

Contact Nikki Harrison for details - 01491 837117


Sponsored Product Announcements
DEADLINE FOR NON SUBSCRIBED DEALERS ANNOUNCED
Be Visible For £1.84 Per Week
 
Map of dealerships registered with Garden Trader

Thank you to the majority of dealers who have now re-subscribed for 2019 and indeed those new dealers who have joined the online success of Garden Trader.  In fairness to them all, we will be taking down those listings who have not re-subscribed next Friday at midnight.  So if you wish to re-subscribe or indeed register for the first time then now is the time to do so.  In our launch phase, on average Garden Trader delivered 560 users who were actively looking to make a purchase (product or service)  to individual dealer profile pages.  The majority of these also clicked through to individual dealer web sites - so extremely warm leads.  Not bad in a tough year.  All subscribed dealers can easily check their listing's analytics just by logging in and see for themselves just how Garden Trader is helping their business. Garden Trader delivers amazing value for just £1.84 per week and we don't believe any other form of highly targeted digital promotion can rival this.  Better still, it is promoting our highly skilled dealer network in the UK and helping fight discount based zero value online retailers and DIY stores.


Garden Trader is a product and dealer search website/directory only for specialist garden machinery dealers in the UK. It has been designed to support and promote our dealer industry to consumers who are specifically searching for garden machinery products and services.

 

It costs just £96 + VAT per year to be listed and all revenues in 2019 will be reinvested into promoting the site online.

 

 

Join the country’s only independent specialist website, created by the team that bring you Service Dealer. Join our 190+ subscribed Garden Trader dealers now by clicking on “Register Dealership”.

 

FIND OUT MORE

NEW GENERATION 50CC CHAINSAWS FROM HUSQVARNA
Set a new standard for cutting capacity
 
545 Mark II and 550 XP® Mark II

In Huskvarna, Sweden on 17th January Husqvarna held a press event to launch the new generation of chainsaws in the professional 50cc segment: 545 Mark II and 550 XP® Mark II.

 


 

In Huskvarna, Sweden on 17th January Husqvarna held a press event to launch the new generation of chainsaws in the professional 50cc segment: 545 Mark II and 550 XP® Mark II.


Delegates from all over Europe were invited to attend the event, from Husqvara UK Jonathan Snowball (Product Category Manager Handheld) attended alongside UK H-Team Tim Bendle, Josephine Hedger and Andy Campbell. Journalists from UK publications Service Dealer, Forest Machine Magazine, Forestry & Timber News, Pro Arb and Forestry Journal also attended the event and will feature articles covering the event in upcoming issues.


The launch kicked off on Thursday evening with presentations from Sascha Menges (President Husqvarna Division) followed by Gent Simmons (Director of product management, Forestry) and Andreas Rangert (VP Product Management & Development) for a deep dive into the new chainsaws that have been redesigned from the ground up.


“It’s not just a new chainsaw, it’s a new generation of chainsaws in which all vital parts are new. The Husqvarna 550 XP® Mark II has superior cutting capacity and has been proven through the most extreme testing to assure it meets expectations of our most demanding forestry and tree care professionals. We are redefining the 50cc segment by setting a new standard for performance, durability and manoeuvrability”, explained Gent Simmons.

 

Improvements for endurance


For the purpose of endurance in tough conditions, the cooling capacity of the Husqvarna 550 XP® Mark II and Husqvarna 545 Mark II has been improved by 13%, compared to the previous generation of 50cc chainsaws from Husqvarna. This is made possible by three key improvements: 1) an optimised airflow, 2) the addition of more cooling fins in critical areas that contribute to more effective cylinder heat dissipation, 3) an insulating heat shield, specifically developed for the new chainsaws, which provide sealing against the cylinder area and minimises heat leakage. This helps keep the carburettor compartment cool to improve startability in hot conditions. In addition, a completely new muffler keeps temperatures down.


For further endurance, the 50cc chainsaws have a new air filter design. The new design comes from the combination of a redesigned air filter with higher capacity and improved sealing and an upgrade of the Air Injection™. The new chainsaws are equipped with a new optimised version of Husqvarna AutoTune™, Husqvarna’s ignition module software and carburettor calibration giving optimal engine performance in all conditions.

 

Presentations were followed by a visit to the Husqvarna museum with an interactive presentation looking back at the previous 60 years of Husqvarna chainsaw history starting with the original Husqvarna 90 and other iconic Husqvarna chainsaws such as the Husqvarna 242, 254 and 346 XP®.


A limbing demonstration was then carried out by Swedish tree care professional, Anton Petersson outside the museum with the Vättern Waterfall in the background. This was the first chance attendees had to see the 550 XP® Mark II in action demonstrating its rapid acceleration and handling characteristics.

 



Day two of the trip was outdoors in a nearby forest full off practical demonstrations, cutting comparisons and hands on testing for all attendees.


Demonstrations included how the chainsaws can be used by arborists for large takedowns, felling large pine trees, cutting comparisons and a complete breakdown of the of the chainsaws for a closer look at the new components.


The attendees all had the opportunity to test the chainsaws and compare to the previous generation.

 

Cutting capacity


Coming 60 years after the launch of the first Husqvarna chainsaw, Husqvarna 550 XP® Mark II and Husqvarna 545 Mark II, have been developed to deliver outstanding cutting capacity for handling small and mid-sized trees. Cutting capacity is the true measure of the performance of the saw. It is the speed at which the entire system of the bar, chain and powerhead works together to cut wood at optimal RPM. Through a series of internal tests*, Husqvarna has shown that the 550 XP® Mark II provides best-in-class cutting capacity when comparing to the closest competitor in the 50cc segment.

 

Designed for comfort and manoeuvrability


True to Husqvarna chainsaw heritage, the new generation of 50cc saws have a user-centric design. The well-balanced saw body with low gyroscopic forces provides excellent manoeuvrability and handling, enabling users to work longer without tiring. The ergonomically designed handles provide a safe, comfortable grip. In addition, the Husqvarna 550 XP® G Mark II are equipped with heated handles, for more comfort during cold weather use.


Designed with the expert user in mind, the new 50cc chainsaws have two felling sights, one vertical and one horizontal - both are moulded into the plastic for clear aiming and permanent guidance.

 

The chainsaws are manufactured in Huskvarna, Sweden.


European launch date 15th March.


*For more information regarding the test visit:
www.husqvarna.com/uk/products/chainsaws/newchainsawgeneration/cuttingcapacity/

HENTON SPREADS THE MESSAGE
With four new products
 
Cobra HS23 spreader

Whether it is fertilizers granules, grass seed or salt, Cobra has a range of four new walk-behind products that will take all the effort out of spreading and ensure accuracy of delivery and minimising expensive loss.

 


Whether it is fertilizers granules, grass seed or salt, Cobra has a range of four new walk-behind products that will take all the effort out of spreading and ensure accuracy of delivery and minimising expensive loss.

 

 

The new Cobra HS23 spreader has a plastic hopper with a 50lb (23Ltr) capacity and a rust resistant powder coated metal structure. The four machines in the range all have a spread width of between 10 feet to 12 feet (3048mm – 3658mm) depending on the speed and material. The 12” pneumatic tyres and a nett weight of just 10.7Kg ensure ease of use. The delivery rate setting control ensures precise delivery. Stocking dealer price ex VAT is £46.92 which includes a screen and rain cover.

 

 

The Cobra HS26S has a capacity of 70lb and a plastic hopper. The machine is fully rust resistant and has a stainless steel frame. The pneumatic tyres and a nett weight of 11.8kg ensures it is manoeuvrable and easy to use. The spread rate setting on the handle ensures a precise delivery relative to the material being spread. It has robust metal gears. The stocking dealer price is £107.00 which includes a screen and rain cover and a deflector kit.

 

 

The larger 125lb (60Ltr) capacity COBRA HS60 has all the features of the HS26S plus 14” pneumatic tyres. The stocking dealer price of £88.19 ex VAT includes a screen and rain cover.

 

 

The Cobra HS60S has a fully stainless steel construction and 125lb (60Ltr) capacity plastic hopper. The gearing is also constructed of stainless steel. It has an overall nett weight of 18.5Kg and the 14” pneumatic tyres ensures easy manoeuvrability. The stocking dealer price of £177.45 ex VAT includes a screen and rain cover and a deflector kit. (310 words).

 

For more information on Cobra products visit: www.cobragarden.co.uk or to become a Cobra dealer, please contact Andy Marvin on: 07771 581 296 or call our sales team: 0115 986 6646 today.

CLOCK TICKING ON CENTRAL SPARES BIG PRE SEASON CAMPAIGNS
Offering some of the best terms in the industry
 
Gardencare

Central Spares have launched two of their biggest pre-season campaigns to date, on pre-season orders for Briggs & Stratton parts and the very popular Gardencare machinery range.

 


Central Spares have launched two of their biggest pre-season campaigns to date, offering some of the best terms in the industry on pre-season orders for Briggs & Stratton parts and the very popular Gardencare machinery range.


Customers can benefit from some of the most competitive prices available as well as enjoying additional benefits, such as extended payment terms, free delivery and gifts, plus locked in pricing. Grant Aubrey, Central Spares General Manager says “This seasons’ terms are our best ever and have been received exceptionally well. We are urging any customers who have not yet done so to check out our terms and sign up for these deals before the window closes. Don’t be put off by large amounts of stock or big bills to pay as there are options for staggered delivery and delayed payment to help you. By qualifying for the Briggs locked pricing means you will guarantee yourself security and save money all year. This reliability in such an uncertain time for all businesses means one less supply issue to worry about.”


Gardencare machinery range, update - Grant continues, “We have been blown away with the level of interest by dealers in this well known and solid domestic machinery range. From speaking to customers, the things they like are the visual appeal, build quality and small detail such as GT transmissions on mowers and the brilliant butterfly heads supplied with brushcutters and multi-tools. An area we underestimated is the popularity of the Kawasaki options which are fantastically priced against its rivals, whilst retaining good margins for our customers. Our mission is to be a dealer only brand and keep out of the big retailers. Please support our dealer only strategy by considering our pre-season offer. The offer can be viewed in our current Winter Promotions or contact us for a copy – 01202 882000 or sales@centralspares.co.uk


Thank you for your business and Seasons Greetings from the entire team @Central Spares.

 

EVOPOS - THE ALL-IN-ONE SERVICE DEALER MANAGEMENT SYSTEM
The dealer software that does more and costs less!
 
Evopos video demo

For a free demonstration contact Evopos on Tel: 01202 795900





EPOS DEALER SOFTWARE



For a free demonstration contact Evopos on Tel: 01202 795900

Evopos UK Ltd
are the producer of the Dealer management software which service dealers are taking a serious look at. This all-in-one solution with friendly and effective telephone support may be worth checking out, if you are a new service dealer or are currently unsatisfied with your current system.

The latest version includes quick and easy point of sale software, comprehensive stock control, workshop organiser, hire contract module, accounting package and state of the art automated SMS and email marketing, all of these features are available in specifically designed dealer packages.

"What makes Evopos streets ahead of its competitors?" asks Denis Bullen (MD). "Evopos is perfect for the Service Industry; everything about the customer is tracked, sales of parts, whole goods and all vital contact information."


Denis Bullen, Evopos md

Denis continues, "The workshop module is of particular interest to most service dealers. Evopos will fulfil the main three requirements that make any busy workshop successful.

  • 1. Easy to use; this minimises mistakes making sure correct time is billed for and all the information is correct.
  • 2. Maximises sales and repeat custom using the excellent time management and service reminder tools built into Evopos.
  • 3. Helps to provide the very best customer service; by providing engineers and salesman with all the necessary information to make the job or the sale as easy for the customer as it as easy for you.

"As far as I can see the workshop process is fairly straight forward

  • Step one: Book the job in, providing the customer with details regarding the job.
  • Step two: Book parts and labour to the job.(Evopos will automatically remind the customer to drop the machine off and when the job is finished, let the customer know when to pick it up via an SMS text or email alert.)
  • Set three: Produce a professional looking invoice for when the customer picks up their machine.

"A comprehensive history is retained within the Evopos system. For example for each machine you can see who has previously owned it and what work it has had done to it.

"Evopos offers a very competitive pricing structure, where costs are kept to a minimum. A standard dealer package can cost as little as £75.00 per month, there are no hidden extras. If you are concerned about losing your old customer database, this shouldn't be a problem. The helpful support team can convert most databases into workable Evopos data at no extra charge.

"Evopos is a low cost way to help make your business more controllable and profitable. It's a total business management solution."

Whether you are a new start-up or run an existing business, why not contact Evopos and arrange a no obligation free demo and see what Evopos can do for your business.

Contact them direct on telephone: 01202 795900 or register online at Evopos.com and they will call you.

Software that does more and costs less.

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