The organisers of December's Service Dealer Conference are delighted to confirm the latest Insight speaker for this year's event.

Mark Hunt, from Prodata Weather Systems, has worked for over 35 years in the amenity market within the areas of product development and agronomic support. His main area of interest is dovetailing the effect of our changing climate on agronomic processes, such as disease development, grass growth and plant nutrition.

He currently writes a weekly Weather Blog intended for the turfcare industry. 

Service Dealer owner, Duncan Murray-Clarke said, "Everyone in the industry knows how much the weather can impact sales. Mark is speaking at a time when uncertainty in the weather patterns is the new normal. He also has a great understanding off our sector - especially pro turf."

Mark added, "There’s no doubt in my mind that weather patterns and the seasons have changed significantly over the last 30 years and in particular through the autumn / winter and early spring. These changes are having a big effect on grass growth, disease growth patterns and pest activity.

"As a keen weather observer and working with Prodata on Davis weather station hardware and software, I try to link weather patterns, agronomic observations and data together. Nowadays having data to support what we are seeing and why, is key to communication and understanding."

The Service Dealer Conference & Awards takes place at the Crowne Plaza Stratford-Upon-Avon on Thursday December 3rd 2026.