In reports originating from the U.S, Yamaha Motor Corp., USA’s (YMUS) Outdoor Power Equipment division is said to be acquiring Subaru Industrial Power Products.
Subaru engine
According to Amercian trade magazine Green Industry Pros, the acquisition is a result of an agreement between parent companies Yamaha Motor Co., Ltd., and Fuji Heavy Industries Ltd., both of Japan, and is expected to be completed by October 1, 2017.
Fuji Heavy Industries is ceasing the production and sale of multi-purpose engines, etc. at the end of September 2017.
“Yamaha has made the multi-purpose engine market a priority,” Green Industry Pros quotes Jim McPherson, Yamaha’s Outdoor Power Equipment division manager. “Yamaha entered the popular lawn and garden industry earlier this year with the introduction of the all-new MXV-EFI Vertical V-twin series. The Subaru Industrial Power Products acquisition further solidifies Yamaha’s commitment to continuing our recent expansion into this important segment of our business.”
As part of the acquisition, Fuji Heavy Industries will transfer to Yamaha Motor Powered Products Co., Ltd. (YMPC), also of Japan, technology relating to three products: EH65, EH72, and EH65V of the EH Series V-Twin Overhead Valve multi-purpose engine range, which are used in large generators and large lawnmowing machinery. The acquisition of this technology will enable YMPC to sell the EH Series V-Twin Overhead Valve multi-purpose engines both within Japan and overseas, including through YMUS in the United States.
Through the acquisition, YMUS will continue after-sales service for Fuji Heavy Industries’ multi-purpose engine business in North America (excluding Mexico), while further strengthening its power products business in North America.
Yamaha’s all-new line of vertical V-twin engines for the lawn and garden market were initially introduced earlier this year. The MX775V-EFI, MX800V-EFI and MX825V-EFI engines are purpose built for commercial landscape zero-turn radius (ZTR) mowers.
Headquartered in Cypress, Calif., since its incorporation in 1976, Yamaha also has facilities in Wisconsin and Georgia, as well as factory operations in Tennessee and Georgia.
