The Claas UK ‘Dealer of the Year’ award for 2018 has been presented to Claas Eastern, making it a double for the company, who also won the highest Claas Platinum Dealer Excellence Award earlier in the year.

Colin Blow of Claas Eastern holds aloft the Claas ‘Dealer of the Year’ plaque, flanked by Ken Conley of Rickerby (left) and Steve Barratt of Hambley (right), at a presentation at Mercedes-Benz World at Brooklands in Surrey

The award recognises the high overall level of performance by a Claas dealer in the UK and Ireland in three key areas: Finance, Dealer Performance and Customer Feedback.

Claas Eastern is one of the l.manufacturer's largest dealerships in the UK, with seven branches covering Lincolnshire, Nottinghamshire and Yorkshire and employing over 100 people.

For the business to excel in all these aspects is a considerable achievement, because part of the award process is not only an assessment of the dealership’s overall performance, but the performance of each of its individual branches. The award also reflects the results of the Customer Feedback Survey and the company says Eastern scored well in this category too, underlining their commitment to their customer base and the first class customer care service they provide.

The announcement and presentation of the ‘Dealer of the Year’ award to was made at the Dealer Council meeting, held at Mercedes-Benz World at Brooklands in Surrey.