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Fast Honda mower; Barony first; dealer survey; grassroots help; B&S support; young engineers
IN THIS ISSUE
MEAN MOWER SMASHES RECORD
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EASTON & OTLEY WIN
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50th ANNIVERSARY VISIT
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March / April 2014 issue contains:

PROFIT FROM PARTS
DIARY OF A SEASON - LONGHAM MOWERS
FACE TO FACE - KUBOTA'S DAVE ROBERTS
TRAINING & EDUCATION
LAUNCH OF BUSINESS MONITOR
INDUSTRY AWARDS INFO
BTME & LAMMA REVIEWS
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JIM GREEN




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MEAN MOWER SMASHES RECORD
Honda enters Guinness World Records

Honda (UK)'s Mean Mower has officially broken the Guinness World Record title for the Fastest lawnmower, averaging 116.57 mph to break the previous record by almost 30mph.

Honda's Mean Mower - officially the world's fastest lawnmower!

The successful Guinness World Records attempt took place under the watchful eye of a Guinnness World Records Adjudicator at the IDIADA Proving Ground, in Tarragona, Spain, on Saturday 8th March 2014. Behind the wheel was Piers Ward of BBC TopGear Magazine, who had previously achieved a fastest speed on Mean Mower of 87mph. At around 4.20pm CET on the 2000km North Straight at IDIADA, Piers eclipsed the previous record of 87.83mph, set in May 2010.

The speed was measured through a 100 metre speed trap, overseen by official timers, Timing Solutions Limited. To meet Guinness World Records regulations the mower had to record the same run, in both directions, within an hour - with the average speed taken of these two runs. Additionally, to qualify for the record it needed to cut grass and to look like a lawnmower; both of which it did successfully. With all of these criteria met, the Adjudicator officially declared the success of the record attempt just before 6pm CET on Saturday 8th March.

Ellie Ostinelli, PR Communications Manager for Honda (UK) said, "The original brief for Mean Mower was to create the world's fastest lawnmower - and now it officially is, by some distance! We are all delighted to hold a Guinness World Records title and we'd like to thank everyone who was involved in what has been a challenging yet incredibly exciting project."


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