The new look, redesigned Service Dealer magazine is now bi-monthly and includes a host of new and familiar features.
Jan / Feb 2014 issue contains:
2014 STATE OF THE INDUSTRY REPORT HERITAGE AWARDS PROFILE OF DAVID WITHERS LIVES REMEMBERED BTME PREVIEW LAMMA PREVIEW DIARY OF A SEASON + 2014 EVENT PLANNER
Warren Lopata, marketing director of the Off-Road Division for Polaris said, "Polaris Ranger Side-by-Sides are highly sought after by the hunting community and receiving this award from such a respected name in the industry is a great honor."
The NRA Publications Golden Bullseye Awards are selected by a seven-member committee consisting of editors, graphic designers and veteran NRA Publications staff, representing more than a century of collective experience in the shooting and hunting industry. The criteria to win the award includes the unit being tested by a staff member or regular contributor, innovation in design and function, perceived value to a purchaser, its introduction and availability to consumers and styling in a manner benefitting the shooting and hunting industry and its enthusiasts.