Husqvarna recently concluded its Battery Tour initiative, which started in early February.

The company organised and hosted a series of training events to 'enlighten, energise and enthuse' dealers on the key features and benefits of their Battery Series.



As part of the tour, Husqvarna purpose built and customised a battery trailer in order to demonstrate products and host training sessions. A number of key dealers and their staff received training in each territory and a total of 83 dealerships were visited.

Following the dealer ‘roadshow’, the Husqvarna Professional team also conducted their own two-week tour which culminated in their presence at Turf Maintenance Live for 2 days at the end of April, accompanied by the Battery Series trailer.

Each dealership on the tour received a presentation by an Area Business Manager on the Battery Series and the training ended with enough time for practical hands on usage, encompassing guidance and best practice. The company says this offered dealers the opportunity to become accustomed with key product features and benefits, and allowed them to gain insight into the quality and performance of the Battery Series in comparison to petrol equipment.

UK Field Sales Manager, Mike Hind said, “The tour was a huge success, providing the dealers with invaluable training and knowledge which can be passed on to the end user at the point of sale. We are committed to continued investment in providing training and support to our Dealer network, to improve the overall service and customer journey of Husqvarna.

"Training programmes like this one are a great way to interact with dealers and to get them excited about new products”.