New Holland received the prestigious Good Design® Award for the methane powered Concept Tractor from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

The Good Design® international jury panel of design professionals, industry specialists, design journalists and critics awarded the Methane Powered Concept Tractor, which "re-imagines tractor design, reveals a connected future and pioneering alternative fuel technology in agriculture".

The Methane Powered Concept Tractor was one of the product designs selected by the jury from a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms from over 47 countries. The organisers of the awards say they recognise the most innovative and cutting-edge industrial, product, and graphic designs produced around the world, and their selection is based on the criteria of quality design of the highest form, function, and aesthetics. As a winner of the award, the Methane Powered Concept Tractor will feature in the Good Design Yearbook for 2018-2019.

Carlo Lambro, New Holland brand president, commented, “This prestigious award recognises New Holland’s innovative and pioneering approach to futuristic design: the use of technologically advanced materials to enhance the operating environment, the ultimate visibility of the fully glazed cab, the ergonomic, intuitive and connected operation provide a glimpse into New Holland’s vision for the future of tractor design. The Methane Powered Concept Tractor pushes the boundaries of alternative fuel and agriculture technologies to deliver a cutting-edge solution for sustainable and efficient farming.”