The new look, redesigned Service Dealer magazine is now bi-monthly and includes a host of new and familiar features.
Jan / Feb 2014 issue contains:
2014 STATE OF THE INDUSTRY REPORT HERITAGE AWARDS PROFILE OF DAVID WITHERS LIVES REMEMBERED BTME PREVIEW LAMMA PREVIEW DIARY OF A SEASON + 2014 EVENT PLANNER
Managing Director Stewart Anderson and Marketing Manager Mark Rochford presented the new Al-Ko Powerline Tractor to the dealers - all of whom have already committed to stocking. The company are proud and excited about the new model but were still keen to hear any feedback from the dealers which could be fed back into the production process - a system which has been used with success on this new model.
Extensive marketing plans were also revealed for the Al-Ko range by Rochfords - with a big push planned for online advertising as well as premium national print campaigns.
Parts Director, Colin Pebworth also introduced to the dealers a revolutionary new chemical product from the United States, which cleared water from ethanol-heavy fuel, with just a few drops, in seconds. Rochfords are very excited about this new product as they believe it will enable dealers to prove to customers who insist their machine is faulty, that it is in fact the bad, corrupted fuel in its tank, which is the cause of the non-starting. Furthermore once irrefutably proved with a quick swab, the tank can be simply and quickly cleansed. Dealers were told this product would become available in April.
The group were also treated to a tour around the factory, conducted by the managing director of the facility, Klaus Rainer.
Service Dealer's Deputy Editor Steve Gibbs accompanied the group and will report on the visit in the March/April issue of Service Dealer magazine
