Having split the Massey Ferguson and Fendt sides of their operation, dealers RVW Pugh have announced plans for their new Fendt machinery business in Newport, Shropshire, to be called TR Machinery Ltd.

An artistic impression of the new business has been revealed on RVW Pugh's website

The forthcoming new premises will hold their entire Fendt offering, meaning tractors, forage wagons, self-propelled sprayers and foragers, tracked machines, the full range of balers, combines and haykit and the Cargo loader.

The company will also be promoting the Vaderstad franchise which has historically had a very strong following in the Shropshire area alongside Pugh's existing line up of franchises.

Becoming managing director of the new Fendt business covering the mid Wales, Shropshire, Staffordshire and Cheshire areas will be Tom Shakeshaft. The company says he has a wealth of experience of selling tractors and machinery in the area.

Tom Shakeshaft

Tom is quoted on Pugh's website saying, "It has been a whirlwind so far, with so much to do. It has been really exciting learning all about the Fendt product and being involved with the initial branding concept and company creation.

"We are still very much in the infancy of the process and hope to be going live with the new business in the summer. We are busy beavering away building a new website and will keep you posted when we go live."

Tom continued, "We are currently in negotiations over a site, so watch this space for new details soon. All I can say is that we are committed to providing a full service depot so that we can provide a full parts and service offering in Shropshire for our Fendt customers."