Dealership Battlefield Machinery has announced a major strategic partnership with Deutz-Fahr, becoming an official dealer that they say will significantly broaden its capacity to serve the region's diverse farming sector, especially in the high-horsepower segment.

Richard Evans and Graham Barnwell

The move is described as a strategic response to evolving customer demand, enabling Battlefield Machinery to offer tractors exceeding 300 horsepower, a key requirement for modern, large-scale farming operations in the area. 

Richard Evans, managing director of Battlefield Machinery, said,“We are proud and delighted to announce we are adding Deutz-Fahr to our current line-up of manufacturers across our trading area. With the average tractor size in our patch now at 180 HP, the huge range of tractors up to 336 Horses gives us the ability to deal with many of our existing and new customers, where we have been short of specification previously.

Battlefield Machinery will offer the full range of the manufactuer's tractors, alongside comprehensive parts, service, and technical support.

Graham Barnwell, UK country manager for Deutz-Fahr, said of Battlefield Machinery, "Their reputation for outstanding customer service, technical expertise, and proactive support is exactly what we look for in a partner. This collaboration significantly strengthens our presence in a key agricultural region  and assures customers of professional support when they invest in our machines."

Battlefield Machinery will be holding an Open Day on 18th February, 3pm-9pm at their depot in Shrewsbury.