At the annual Association Excellence Awards, which was held at the Kia Oval in Kennington, London on Friday 11 October, BAGMA were presented with a prize for their BAGMA Briefing membership newsletter.

The publication picked up the bronze award in the category of Best Association Newsletter, Blog or Online Publication.

Paige Hylton and Alex Ahir, of the BAGMA & Bira marketing team, with the award

The awards recognise and reward the achievements of UK trade bodies, professionals, membership organisations and associations. Representing associations from every sector, these awards recognise individuals, teams and initiatives and highlight excellence in how trade bodies operate and serve their members.

Talking about the newsletter, the award’s judges said, "It is a well put together and comprehensive briefing for members and is a good example of a newsletter for your members, that features a mixture of content. It features clear headlines, it's uncluttered and has clear links to fuller details. There's a good snapshot of current, relevant information with opportunity to follow though to further details if needed. Overall, it is clear that members are the heart of the marketing strategy behind this publication."

Alex Ahir, marketing executive for Bira & BAGMA said, “We were happy to come away with a bronze award for the Briefing. We are very proud of our member communications and to see this recognised by an esteemed judging panel is special. Considering the size of the associations we were up against, coming back with an award is a real achievement.”

Keith Christian, BAGMA director said, “We were so pleased to be shortlisted for best association newsletter and to come away with an award is a great accomplishment. We proudly support our independent members with informative, engaging and above all, relevant content through the Briefing and to have this work recognised is a testament to the marketing team. The BAGMA Briefing has been a key area of focus for the marketing team over the last three years and I’m sure our members will join me in congratulating them.”