Organisers say visitors to LAMMA can expect a better experience in 2017 following significant investment into onsite zoning and signage.
Key sectors are zoned around the showground to help visitors find what they need with the minimum of fuss.

Livestock supplies, forage machinery and associated equipment are grouped together as is post-harvest technology and roots machinery.
The exhibition halls will also be split into dedicated industry areas to enable visitors to make the most of their time at the show.
Hall 1: General machinery - spreaders, sprayers, cultivators.
Hall 2: Technology, general farm services and IT.
Hall 3 and 3a: Grain storage and handling, root and vegetable equipment and services.
Hall 4: Original equipment manufacturers, hydraulics, components, waste, generators, tools and workshop services.
Hall 5 and 6: General machinery - tractors, cultivation, spreaders, sprayers, tyres.
Hall 7: Agchem, business services and careers.
Hall 8: Livestock and dairy equipment and services; renewable energy.
Hall 9: General machinery and Dealers Den - tractors, cultivation, spreaders, sprayers and tyres.
Planning your visit
A new LAMMA show app is now available that contains all the event information, an onsite show map, exhibitor listings and news as well as exclusive competitions
Visitors can also bookmark the exhibitors they would like to see on the day. They will also have access to free WiFi hotspots at the show.
Those looking to make the most of their day can register to download the app via the LAMMA website.
There is also an event newsletter which details all the latest show news and exhibitor updates. This is available by going to www.lammashow.com and clicking on the newsletter sign-up sidebar.
A new interactive show map is also available on the website to help visitors plan their day more effectively by panning around the site in 3D. Go to visitors and click on “Event Layout”.
LAMMA ’17 will take place at the East of England Showground, Peterborough, on Wednesday 18th and Thursday 19th January 2017.