Husqvarna Group has announced that it will establish a new organisation for its forest and garden operations, based around its brands. The new organisation will gradually be implemented and fully effective as of January 1, 2015.  Reorganisational costs and redundancies will be limited say Husqvarna.

The forest and garden operations will be organised in three global brand divisions representing three different business models;

“The brand dimension of the new organisation allows differentiating the three business models, each with their own distinct end customer target groups, strategy and offering - and aligning them with the associated operational resources and required leadership structure," says Kai Wärn, President and CEO of Husqvarna Group.

Husqvarna (including Zenoah), are dealer channel centric brands that enjoy strong recognition across many different forest and garden product segments, primarily for professionals and demanding consumers. Net sales for the division in 2013 represented approximately 52% of Group net sales. The division will be headed by Pavel Hajman, who joined the Group on June 1.

Gardena, which is a retail centric brand with strong “must have” recognition in the consumer watering segment. Net sales for the division in 2013 represented approximately 13% of Group net sales. The division will be headed by Sascha Menges, currently Head of Manufacturing and Logistics.

Consumer Brands. This division includes all other Group brands, such as PoulanPro, McCulloch and Flymo. Net sales for the division in 2013 represented approximately 25% of Group net sales. The division will be headed by Alan Shaw, currently Head of Americas.

The Construction division, which represents around 10% of Group net sales, will not be impacted by the organizational changes in the forest and garden operations. Construction will continue under the leadership of Anders Ströby.