Visit the Briggs & Stratton stand at SALTEX 2014 and witness the next generation of engine starting with INSTART® - with a chance to win an exciting Sliverstone Experience for two.

The 21st century solution to starting petrol powered lawnmowers will be showcased on the Briggs & Stratton stand (no. A20) and is set to be the easiest mower starting system ever.

Briggs & Stratton believes that its INSTART instant starting system is set to revolutionise the petrol powered garden products market. The INSTART system, which is powered by a Lithium-Ion battery, is simple to recharge and can give more than 50 starts from one hour’s charge.

INSTART will be available on the brand new Briggs & Stratton 775iS DOV engine. This comes as an expansion to the company’s Direct Overhead Valve (DOV®) range which was launched in 2006 to set new performance standards within the industry. DOV engines from Briggs & Stratton enhance the end user experience so they can see, hear and feel the difference. They feature a range of technological features to give a heightened performance that give easier starting, smoother running and advanced cutting performance.

Ian Small, UK sales and marketing manager at Briggs & Stratton, commented: “Demand for easier starting of petrol engines has been increasing over recent years. Our research found that consumers consider easy starting to be the biggest decision making factor when purchasing a new lawn mower. We also found out that 84 per cent of electric mower users would consider switching to a petrol engine if starting was easier. INSTART is our solution to that.

“The user simply charges up the Lithium-Ion battery, attaches it to the mower, and engages the INSTART system and that’s it! We really do believe that this is the next generation of engine starting and I can’t wait to see people trying it for themselves at SALTEX”.

To celebrate the launch of INSTART, Briggs & Stratton is offering visitors to the stand the chance to win a Silverstone Experience Package for two, which includes driving a Ferrari around the prestigious track, as well as a tour and helicopter ride over the venue. The prize also includes a night’s accommodation.

To be in with the chance of winning the Silverstone Experience, visit Briggs & Stratton at stand A20 to try INSTART for yourself.