Case IH has been recognised on the international design stage, with the new Puma series tractor earning a Red Dot Product Design Award.

Judged by an independent jury of international design experts, the Red Dot Product Design Award is presented only to products that excel in aesthetic appeal, functionality and innovation. The award recognises how the new Puma series tractor delivers practical, operator-driven design.
 
Unveiled at Agritechnica 2025, the new Puma series tractor combines Case IH family styling with what the manufacturer describes as significantly enhanced cab environment designed to support long working days. Improvements include easier access, revised interior styling, increased storage and upgraded in-cab displays, all developed to enhance operator comfort, and everyday ease of use. Externally, a redesigned hood and lighting package improve forward visibility, while new LED fender tail-lights integrate safety with a distinctive visual signature.
 
What particularly caught the eye of the Red Dot judges was how these features are unified by the latest evolution of Case IH family styling. The new Puma tractor mirrors the clear design language introduced across the Case IH tractor portfolio, with consistent hood architecture and lighting signatures developed by the in-house Case IH industrial design team based at the CNH Design Centre in Oak Brook, Illinois, USA.
 
“Design at Case IH always starts with the operator and the job the machine has to do,” says Eric Jacobsthal, CNH, Industrial Design Operations Manager. 
 
“The new Puma tractor shows how strong, confident design can also make a real difference in comfort, visibility and ease of use. This Red Dot award is a great recognition of how our design and engineering teams continue to work together to deliver tractors that customers are proud to own and enjoy operating every day.”