spacer
Stihl sponsor; Deere graduates; Charterhouse demo; tax move; RVT open day; pink mower
IN THIS ISSUE
MAJOR SPONSORSHIP BY STIHL
JOHN DEERE TECHNICIANS GRADUATE
CHARTERHOUSE INTRODUCE GRADEN
NFU WELCOMES TAX MOVE
RVT'S SUCCESSFUL OPEN DAY
PINK MOWER AUCTION
THOMAS SHERRIFF AWARDED
PARTNER-LEVEL STATUS FOR MICHELIN
YOUNG ENGINEERS COMP WON
CAMPEY DEMO IN SOUTH AFRICA
BOBCAT DEPOT OPENS IN SCOTLAND
AND FINALLY . . .
SEND TO A FRIEND
Click here to send this email to a friend or colleague ยป
USEFUL LINKS
Please confirm your Email address below in order to edit your profile
CONTACT US
EDITOR
Chris Biddle

  
Email Chris

NEWS DESK
Steve Gibbs

Email Steve

ADVERTISING SALES
Alison Sherlock

01491 822799

Email Alison
CURRENT ISSUE

OUT NOW




MARCH / APRIL 2015 issue :

PROFIT FROM PARTS

FACE TO FACE: RUTH BAILEY, AEA

DIARY OF A SEASON

BTME REVIEW

LAMMA REVIEW

TRAINING & EDUCATION

BUSINESS MONITOR

NEW PRODUCTS

JIM GREEN


Don't receive a copy? Email your details to Teresa Kennedy at The Ad Plain




TURF PRO WEEKLY BRIEFING e-NEWSLETTER EVERY MONDAY  - read the latest issue here



spacer
spacer
TIME TO COSY UP?
Strong views on need for a clear dealer brand

 
Chris Biddle

We’ve been asking for your ideas and thoughts on how we can ensure that our Service Dealer Conference in November really gets to the nub of the Big Question. What’s does the future hold for the independent specialist dealer?

Are we in danger of going the way of fishmongers, book stores and record shops?

First, a huge thank you for a tremendous amount of feedback to a survey, all of which has been most helpful and enlightening.  Training, recruitment, internet trading, succession planning, emissions, and manufacturer relationships have figured strongly as you can imagine.

But perhaps the most striking is the view that much more needs to be done to link dealers in a more cohesive and effective way than at present.

We are a disparate group of stand-alone local businesses, selling different products, in different ways to a largely mature customer base. But there is no cohesion, no linking of OUR brand, no central message being put out to consumers about what we offer and what we stand for.

But without wishing to nick George Osborne’s oft-quoted phrase, “We are all in this together”.

Individual competitors yes, but also competing as a group for consumer awareness at a time of massive change in retail patterns.

Manufacturers and suppliers have a major part to play of course, but what is also clear is that any move towards ‘togetherness’ must come from the dealers themselves.

We’ve been here before of course. When the ‘sheds’ became a powerful force in the 1980s and 1990s, we saw the emergence of dealer marketing groups like Mower City, Mowerland, Green Sword and others.  But they didn’t last, perhaps because they couldn’t decide whether to be a buying group or a marketing group – or more likely that they ran out of steam.

There is a great deal of talent, creative and original thinking amongst the dealer community. From those with experience, but importantly also from those who want to build their future in this small but satisfying industry.

We are on the cusp of another season, so for the moment it will be all hands to the pump – but the views you have given us provide an excellent lead on the content for the Conference in November when we will have more time for reflection, analysis - and action.

Our conference survey is open until Sunday night, please complete if you haven’t already done so.

 


Email Software by Newsweaver