Horsch has appointed Alastair Orr as its regional sales manager for Scotland, Ireland and Northern England.

Alastair Orr

Alastair is taking over from Jimmie Carver, who is retiring at the end of March after supporting dealers in the area for more than 15 years.

“Jimmie is very well respected, and I’ve been working with closely with him during this transition. He’s provided amazing support to dealers and customers and I look forward to carrying on his good work,” said Alastair.

Raised in a farming family, Alastair worked as sprayer and potato harvester driver at Meikleour Estate in Perthshire for five years before joining Scanstone potato systems. Based out of Forfar, Alastair was responsible for Scanstone’s sales and demonstrations across Scotland.

“Having worked for a farming estate and for a machinery manufacturer, I can fully appreciate the pressures and requirements on both customers and dealers," said Alasdair. "Horsch has an amazing range of products and I look forward to supporting their dealers and the region’s highly productive farming operations.”