Plans have been announced to celebrate STIHL Great Britain’s 40th anniversary in October with a Dealer Conference entitled Life Begins At 40.

Taking place on Thursday 18th October in Liverpool the event takes place the day before the STIHL TIMBERSPORTS World Championship which is being held for the first time ever in the UK at the Liverpool Echo Arena on October 19th and 20th.

Simon Hewitt, Head of Marketing at STIHL GB, said, "As well as celebrating four successful decades, we’ll use this opportunity to plan for future growth and profitability together with our dealer network. As the saying goes, Life begins at 40!

"We have an exceptional backdrop for this celebration - Liverpool, the hometown of the Beatles.

"Commencing with lunch, Life Begins At 40 will address some of the most important issues affecting our industry and will be the ideal opportunity to discuss new ideas and share best practice. The conference and workshops will be followed by an action-packed evening incorporating the STIHL 40th Anniversary Dealer Awards."

Life Begins At 40 is exclusively open to Dealer Principals or senior directors within STIHL Approved Dealerships.