The AEA has announced the market share data for 2019 tractor registrations.

The total number of tractors registered in 2019 was 13,545, including both agricultural tractors (over 50hp) and compact tractors (50hp and below).

The information below shows the number of machines and market share recorded during that year by brand. As always, data are released after a one year delay due to competition law restrictions; figures for 2020 are due to be published in early 2022.

The leading brand in 2019 once again proved to be John Deere, however its percentage market share decreased slightly from the previous year's 31.9% to 28.1%.

All the other companies listed on the leaderboard maintained the same position they held in 2018. There were some changes in percentage market shares though. For example second placed CNH decreased from 29.2% to 26%. Whilst third placed AGCO increased share from 21.3% to 24.6% and fourth placed Kubota increased from 5.4% to 6.5%.

The market share data for 2019 was:

• 28.1% (3800 units) JOHN DEERE
• 26.0% (3518 units) CNH (inc Case IH and New Holland)
• 24.6% (3335 units) AGCO (inc MF, Fendt, and Valtra) 
• 6.5% (887 units) KUBOTA
• 5.7% (778 units) CLAAS
• 2.1% (278 units) JCB
• 1.8% (243 units) SAME DEUTZ FAHR
• 1.1% (151 units AGRI-ARGO (inc McCormick, Landini)

555 units sold by others (4.1%)