Bobcat has announced the launch of its new ‘Bobcat Institute’.

Formerly called the Training Centre and located at the Doosan Bobcat EMEA Campus (Dobris, Czech Republic), the company says the Institute has grown and developed the training it provides to the regional Bobcat dealer network over the last 10 years. In fact, they say, it has had an impact that has gone beyond technical/product training to cover personal development of trainees. Both in tribute to and in recognition of this, it has now been relaunched as the Bobcat Institute.

The Bobcat Institute itself is based at the heart of the Doosan Bobcat Campus. It is surrounded by the Bobcat factory and the Innovation Center. It consists of a large main building with four training rooms, each capable of holding up to 30 individuals. In addition to the classrooms, the facility also includes offices, four workshops for service training and a total of 15,000 m2 of outdoor area which is devoted to hands-on try outs of Bobcat machines and for hosting events such as the Demo Days.

The new Bobcat Institute is dedicated to helping Bobcat dealers in improving knowledge, in all possible ways, convinced that personal development is the foundation of further dealer performance growth.

“The Bobcat Institute enhances Bobcat dealer performance with the right training, support and tools for enhanced customer experience. To achieve this, the Institute has developed a 3-step approach building on our strong training foundations to also focus on the competition’s equipment with proactive sales materials, complemented by supporting dealers further with equipment demonstrations and other positive action,” explained Jürgen Gremez, Training Director, Bobcat Institute.

At the Bobcat Institute, the company says training and development are not one-off activities but a continuous, lifelong process necessary for the success of the organisation and the individual. The Institute helps develop the skills, performance and knowledge that dealers and Bobcat staff need to improve confidence, efficiency, product familiarity and the service Bobcat offers customers.

Key facts about the Bobcat Institute:

• Over 2500 trainees per year
• 50% of training delivered in Dobris and 50% locally for greater flexibility
• Over 1300 visitors per year during Demo Day events, ‘test drives’ and factory tours
• Over 50 nationalities participate in the training sessions
  • On average, Trainers have 20-30 years of industry experience