BUILT TO LAST
Many businesses in our sector stand the test of time
by Service Dealer Editor, Steve Gibbs
 
Steve Gibbs

We're currently putting the finishing touches to the next issue of your favourite publication dedicated to the independent dealer network - which if you don't see our physical version, published six times a year, you can subscribe to for free.

 

This upcoming edition of Service Dealer magazine as well as being packed full of all its regular features has, by coincidence rather than design, become somewhat of an anniversary special.


I won't spoil too much ahead of it hitting your desks, but inside you'll find four major features celebrating businesses in our sector reaching some remarkable milestones. We speak to companies hitting 40, 60, 100 and even 175 years trading.


Those numbers are impressive enough on their own. Yet as we've been working through the issue, it struck me that perhaps the bigger picture isn't the anniversaries themselves, but what they say about our industry.


Now, these companies aren't isolated exceptions. We regularly report on dealerships, manufacturers and suppliers marking significant birthdays. Often quite hefty ones. Which I suspect isn't something every sector can say.


So what is it about outdoor power equipment, agricultural machinery and plant and construction kit that produces so many businesses built to last?


My guess would be that fundamentally, dealer business is based around the formation of customer relationships. Independent dealerships aren't fly-by-night operations chasing the latest trend. Many remain family-owned businesses that have spent decades building trust within their local communities. Customers often buy from the same dealer generation after generation, knowing that advice, service and support won't disappear once the sale has been made.


Continuity matters to customers. However sniffy it is possible to be about the value of heritage in this digital and AI-infused age, it will still carry weight. But only, of course, when it's backed up by consistent service and genuine expertise.


But equally, as you'll see when you read the articles, none of these businesses are resting on their laurels and merely pointing to the sign above their door that states the date they were established. All are pushing onwards. Finding ways to develop and grow - and yes, they will be utilising new online or AI tools where appropriate and promoting the very latest in technological developments. But crucially these are being underpinned with physical bricks and mortar expansion, plus investment in people. They know what enduring principals to cherish and nurture, but also where to push into the new.


These dealers and others like them throughout the network, fully grasp that the ethos that made them successful originally - trust, service, technical expertise and long-term relationships - remain every bit as important today. Those concepts don't need replacing, rather they give them a great platform from which to push on.


Perhaps that's the real takeaway we can glean from a magazine full of anniversary stories? Longevity isn't about doing things the way they've always been done. It's about recognising which values should never change, while having the confidence to adapt elsewhere.


And that to me sounds like a trait which everyone involved in our sector can feel rightly proud.

 

As I say, if you only see this Weekly Update, but would like to receive a free copy of Service Dealer magazine six times a year in which to read these articles and many more like them, please visit our website to sign up.

In this issue
EDITOR'S BLOG
BUILT TO LAST
PARTNERS
CRAMER
Dewalt
Echo
EGO
Evopos
Garden Trader
Henton & Chattell
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Toro UK Limited
uni-power
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'DOUBLING DOWN' ON ATV SECTOR
JOHN DEERE OPENS UP AUTONOMOUS VISION TECH
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IBCOS INTRODUCES NEW GOLD CLOUD PACKAGE
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