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Mass shooting at mower factory; Ben Burgess rebrand; Deere top tractor sales; B&S, PSD and Opico appoint
IN THIS ISSUE
MASS SHOOTING AT MOWER FACTORY
BEN BURGESS GARDEN EQUIPMENT REBRANDS
JOHN DEERE TOP THE (OLD) CHARTS
NEW OEM SALES MANAGER AT B&S
POLARIS AWARD DEALERS
STIHL SEARCHING FOR A HERO
DESIGN AWARD WIN FOR CLAAS
NORTHERN SALES ROLE AT PSD
OPICO APPOINT SALES OFFICE MANAGER
KUBOTA HELPS STAMP OUT RURAL CRIME
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MARCH / APRIL 2016 issue :

COMPACT TRACTORS

FACE TO FACE: DARREN SPENCER, ARIENS UK

SERVICE DEALER CONFERENCE 2016 LAUNCH

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BTME REVIEW

MACHINERY AUCTIONS

SME DIGEST

TRAINING & EDUCATION

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DESIGN AWARD WIN FOR CLAAS
ARION 400 with Panoramic cab

CLAAS is once again featured among the winners of the internationally renowned iF Design Award in 2016.

In the 'Product' discipline, the company has won the 'Automobiles, Vehicles, Bikees category for the ARION 400 tractor with Panoramic cab.


ARION 400 tractor with Panoramic cab

With its harvesting machines and tractors, CLAAS  say they focus not only on quality, reliability and efficiency, but also on developing a modern and functional design. The company has been working with the industry designer Paul Budde from Münster for over 30 years, and he was the one who put the tractor forward for the IF Design Award this year.

Thanks to the completely new Panoramic cab design, the ARION 400 has already won the "SIMA Innovation Award in Gold 2015".

The 2.41m² one-piece windscreen, consisting of the windscreen itself and a glass roof, connected without a crossbeam, was the main challenge when designing the tractor according to Paul Budde: "Much like the striking engine bonnet, the new cab design is the only one of its kind on the market. The one-piece windscreen blends seamlessly into the roof area, providing the driver with an unrestricted view of the front loader at all times. All of the controls are geared towards the needs of the driver in a logical arrangement from a technical and functional point of view. The ARION 400 is a universal tractor with an interior and exterior design that reflect a high-quality machine with a reliable and comfortable workspace."

The ARION 400 competed against more than 5000 submissions from 53 countries. The products are assessed based upon clear criteria in terms of design quality, processing and functionality. The jury's assessment criteria also include environmental compatibility, safety, innovation and much more.


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