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David Roberts; Deere appoint; Platts Harris; SDF grow; MAPLive expands
IN THIS ISSUE
DAVID ROBERTS MD AT KUBOTA
SENIOR DEERE APPOINTMENTS
PLATTS HARRIS FOR DENNIS, SISIS
MORE MAJOR BRANDS TO DEMO AT MAP LIVE
SDF GROW IN 2012
FAR EAST IS FAIR GAME
CALLING ALL INNOVATORS
JOHN DEERE CELEBRATE 50 YEARS OF LAWN EQUIPMENT
JACOBSEN FLEET FOR HANKLEY COMMON GOLF CLUB
EX-OLYMPIC TRACTOR IS A BIG PULL
AND FINALLY . . .
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SERVICE DEALER BUSINESS QUARTERLY
Published April, June, September and December 2013

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OUR ASSOCIATED MAGAZINE



 

TURF PRO

Latest issue: APRIL 2013

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EDITOR:
Scott MacCallum
Tel: 07534 589109
scott@turfpro.co.uk

published by

Straight Down
the Middle
Communications Ltd







 

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SDF GROW IN 2012
Full line sector grows by 29%

 
SDF
SAME DEUTZ-FAHR (SDF) Group has announced revenues of 1,187.8 million euro for its 2012 financial year, a growth of 6.6% over the previous year which closed with a consolidated profit of 50.1 million euro.

Tractors revenues increased by 6% reaching 907.7 million euro, whilst the full line sector posted a 29% growth in sales compared to 2011, reaching 42.4 million euro. Spare parts revenue totalled 204.9 million euro, for an 8% increase over 2011.

SAME DEUTZ-FAHR completed its internationalisation strategy during the year. Two new joint venture agreements were signed: the first in Turkey with local manufacturer Þahsuvaroðlu, who already produced tractors for the Group as a licensee; the second in Russia where an agreement was signed with the JSC KIROVSKY ZAVOD company.

In India, where the Group has been present with a production site since 1996; approximately 15,000 engines were produced in 2012. Tractor production at year-end stood at 5,731 units, with a slight drop compared to the previous year.

These projects, along with the transaction in China in 2011, are the completion of the production internationalisation process so that SAME DEUTZ-FAHR can shift its focus towards the new challenge of strengthening its commercial presence in these areas.

“Generally, we feel that the launch of new models, current reinforcement of our commercial area and targeted financial transactions will ensure a solid financial position for the Group making it possible to sustain the major investment plan now in progress for new products and the internationalisation process," commented Lodovico Bussolati, C.E.O. of SAME DEUTZ-FAHR. “In addition the strategy to differentiate brands, backed by target marketing and sales activities for each brand, is aimed at avoiding any overlapping of Group products and, in general, to improve competitiveness.”

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