New Holland has announced the appointment of Hall Agri Ltd as its newest dealer, for the Welshpool area.

The manufacturer says this strategic move strengthens their presence in Mid Wales, ensuring local farmers have  access to a comprehensive product portfolio, genuine parts and aftersales support.

In a statement New Holland said, “This appointment reflects a long-term commitment to investing in strong, locally focused dealer partners who understand the demands of modern agriculture. The team at Hall Agri Ltd brings extensive industry knowledge and a customer-first approach, aligning closely with the brand’s core values.”

Martyn Hall, managing director of Hall Agri Ltd explained, “New Holland is a globally respected brand, and this partnership allows us to offer our customers in Mid Wales and the Welsh borders innovative and reliable machinery, backed by strong parts and service support”.

David Rapkins, CNH business director UK and ROI added, “Martyn has brought together a highly capable team with a strong reputation for customer service. Their appointment enhances our dealer network in Wales and ensures customers in the Welshpool area receive the high standards of support that they expect from New Holland.”