NEXT ISSUE SERVICE DEALER BUSINESS QUARTERLY Magazine Summer 2013 published July 2013
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GLASTONBURY WI-FI TRACTOR Michael Eavis converts New Holland to 4G hotspot
GLASTONBURY organiser and farmer Michael Eavis found a unique way of ensuring festival goers could keep their friends back home updated without compromising completely on the traditional farmland setting - by installing a Wi-Fi tractor.
He made sure one of his tractors was capable of being a 4G Wi-Fi hotspot, and was driven around Worthy Farm in Somerset whilst the festival was on.
The eco-friendly New Holland vehicle has been fitted with network equipment by mobile operator EE, providing high-speed wireless internet access to anyone up to 10 metres away, allowing them to connect to the internet on their mobile devices.
EE brand director Spencer McHugh said: "We couldn't be more excited about this year's Glastonbury where we installed the first ever superfast 4G network at a UK festival to help those on-site stay connected. "We hope festival goers enjoyed logging on to the EE-pimped eco-tractor”
