Having successfully helped a south-west farm machinery dealership expand and more than double its sales turnover, Martin Payne has joined a tractor manufacturer to support other dealers as they develop their businesses.

Martin Payne

In his new role as area sales manager for Landini and McCormick tractors across southern England, Martin will provide the technical, features and performance information his dealers need to help their customers select the most appropriate tractor power and specifications for the their farming and contracting businesses.

He joins the Argo Tractors UK & Ireland team at a time when the Italian manufacturer has embarked on a programme of dealer recruitment while rolling out a suite of digital dealer support tools.

“During my 10 years working in retail sales at a very typical agricultural dealership, the business grew from one to three branches and the value of tractors and machinery sold increased more than two-fold,” he says.

“Now, I’m enjoying the fresh challenges and opportunities that come with working for a major tractor manufacturer in support of their dealers across southern England.”

Martin's southern England territory, which extends from Cornwall to Kent, provides plenty of variety, with both McCormick and Landini dealers providing wide coverage in the area and an opportunity to promote the full range of products across all sectors - arable, livestock and fruit.