New Holland Agriculture has announced that it will distribute the AGXTEND brand launched by CNH Industrial, focused exclusively on aftermarket precision farming technology solutions.

The company describe AGXTEND as providing "exclusive productivity-enhancing precision farming technologies, which will be of benefit throughout the entire cropping cycle."

They say AGXTEND is the first brand specialising in emerging precision farming and ISOBUS solutions in the agricultural industry to provide customers with comprehensive access to a range of "breakthrough and dynamic precision farming solutions from strategic partner companies, shortening their time to market, and facilitating wide scale adoption."

New Holland will distribute AGXTEND products and services through its dealer network. A phased rollout is foreseen throughout the first quarter of 2019 across the entire EMEA (Europe, Middle East and Africa) Region and a full suite of services will be available, comprising pre-purchase assistance, training and ongoing support services.

The company says the AGXTEND range of products can be fully integrated into New Holland Agriculture’s existing PLM precision farming platforms. They are part of a larger range extension program aimed at improving customers’ precision, productivity and profits through technology and advanced farming practices.

The five new launches comprise:

• CropXplorer - "The most advanced sensor in the market"
• SoilXplorer - "Discover the full potential of your soils"
• NIR sensor - "The crop NIR sensor that can be mounted everywhere"
• Xpower - "The environment-friendly electro-herbicide"
• FarmXtend App – "The smart multi-sensor weather application"

In a statement a spokesperson for New Holland said, "These AGXTEND products have the potential to significantly enhance the sustainability of agribusinesses through the resultant reduction in fuel consumption as well as the targeting of and eventual reduction in both fertiliser and crop protection productions.

"Furthermore, the commercialisation of innovative zero-chemical weed control through the precision use of electric pulses will substantially reduce a farm’s environmental impact."