Launched on the 15th March, the advertisement was broadcast across ITV, Channel 4 and Sky running daily on shows such as; George Clarke’s Amazing Spaces, Jonathan Ross, Kirstie & Phil’s Love It Or List It and Love Your Weekend With Alan Tichmarsh.

The TV advertisement has seen Husqvarna and the dealer network inundated with new enquiries for robotic lawnmowers and a real buzz around Automower® can be felt. 

The Husqvarna Automower® web page has seen a triple-digit percent increase in traffic resulting in conversions to sales for Husqvarna dealers.

Samantha Donnelly, UK marketing manager at Husqvarna, said: “As a pioneer of robotic mowing since 1995, Husqvarna has paved the way for intelligent mowing of gardens both large and small. As one of our largest marketing investments, we’re looking forward to reaching a wider audience and raising the awareness of our smart-garden technology. 

“Now more than ever, individuals and families are spending time in their gardens, and a new generation of garden enthusiasts have emerged. Valuing their personal outdoor space greater than ever before, we are excited to be able to share and encourage awareness of our unparalleled Automower® range. With spring and summer just around the corner, users can benefit greatly from the range which blends product innovation, aesthetically pleasing builds, high-tech features and an experience that once you’ve tried, will leave you wondering why you didn’t own an Automower® before.”

View the new Husqvarna TV advert below: