C.R.Willcocks, one of the west country's largest farm and garden machinery retailers, has cause for double celebration.

Their open day on November 20th marked the fifty years since the Devon based company began trading in 1964 and they also used the event to celebrate their appointment as Polaris ATV and UTV dealers.



Open to everyone in the area, the day provided visitors with refreshments and local pasties, prize draws and discounts, and a view of the latest machinery.

"Selling Polaris means we have a good selection of machines to meet customer demand," says Dealer Principal, Stephen Retallick, "and we can offer competitive pricing, good quality and a lot of flexibility."

Stephen, with the company ten years, and his wife, Managing Director Susannah, took over the business together with Service Director Andrew Joll and Parts Director Mike Ford. They keep a finger on the pulse of Willcocks, which today is twenty seven strong, providing sales and service.

"We're very pleased to have CR Willcocks join the growing network of Polaris dealers," says Polaris' Country Manager, Phil Everett. "They cover an area of south Devon and the west that is very much Polaris country, both agricultural and as a holiday destination with all types of amenities and recreational areas. The Polaris range offers plenty of choice for Willcocks' customers."

As a servicing dealer, Stephen adds, Willcocks do more than just selling. They will come up with ideas and advice, and look after the machine from the beginning until it's time to change, covering all the aspects of servicing and warranty. It's what they have been doing for fifty years and they are taking a pride in doing it for the next fifty.