With celebrity hosts, social media stars, live entertainment and festival-style experiences, are added attractions now a necessity rather than a luxury for our trade shows?
In our WEB ONLY story dealerships say the move is a significant development that allows them to offer their respective customer bases an expanded choice.
Live machinery demonstrations, autonomous equipment, new product launches and the latest crop technology are amongst the promised attractions at Diddly Squat Farm next week.
Arthur Ibbett Ltd held a well-attended open day at its Great Paxton premises this week, which included its first display of products from its recently-signed McCormick tractor franchise.
New man's day-to-day role will involve working closely with dealers and end users, supporting demonstrations, installations and customer engagement activities.
The latest independent research showed that on average, each Garden Trader dealer will be sent 114 new customers (or people with a buying intention walking through your door) per year. This works out at 83p for each new customer. A subscription rate designed to be all inclusive delivering unrivalled online results.
