This season, Husqvarna launches a pop-up store in Täby Centrum, a popular shopping centre in Stockholm.

In a statement the company said the pop-up store "aims to boost awareness of the brand to Swedish consumers, allowing homeowners to discover and be inspired by Husqvarna’s new, smart solutions for gardening".



In the temporary store, Husqvarna say specially trained staff will provide advice and support, using their knowledge of the company’s garden products such as the Automower and the consumer range of battery products, to assist customers on which products would benefit them.

The store is open throughout the entire gardening season, right through to the end of September with the idea coming from the Husqvarna Concept Store located in Barkarby which is open all year round. After the season and the closure of the pop-up store in Täby Centrum, the Husqvarna Concept Store in Barkarby will continue offering support.

The company says the pop-up store is another way to introduce consumers to the Automower. The store will offer both home delivery and installation of its robotic product.

Supporting activity around the store includes digital, print and out of home advertising in local areas. Also demo events and radio commercials to build brand awareness.

Husqvarna Sweden Sales & Marketing Coordinating Manager, Jenny Backryd said, “The Täby Centrum pop-up store is a great way to get to know consumers better and a way for us as a company to discuss the benefits of our gardening products face-to-face in peak season. The feedback we’ve received so far has been very positive, particularly towards Husqvarna Automower as people learn more about our innovative product.”