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SERVICE DEALER BUSINESS QUARTERLY Published April, June, September and December 2013
RUGBY STAR TO PRESENT TRACTOR Auction at Cereals nest week
Former England rugby union captain Phil Vickery will be the main attraction at the Cereals event when he presents Case IH's silver edition Magnum to the victorious bidder.
The tractor goes under the hammer on the Case stand (7M-700) at 2pm on Wednesday 12 June. All of the income generated over and above £174,465 - half of the 374hp Magnum 340's list price - is to be donated to The Prince's Countryside Fund's emergency relief fund.
Auctioneer Bill King, director of Cambridge-based firm Cheffins, will wield the gavel. "This unregistered, UK-specification silver Magnum will appeal to a wide range of potential bidders, from farmers looking for a powerful working tractor to add to their fleet to collectors who will want to preserve its factory-original condition," he says.
"The tractor will be presented with a certificate of authenticity to confirm its provenance and buyers will receive a framed photograph of them receiving the keys from Phil Vickery."
