The Grounds Management Association (GMA) has announced the appointment of Sarah Hunter as its new head of events.

The Association says with her extensive experience and proven track record in event management, Sarah brings a wealth of expertise and enthusiasm to this role.

As head of events, Sarah’s immediate focus will be on SALTEX 2024. Sarah will play a crucial role in shaping the overall strategy and execution of this year’s exhibition. 

"I am thrilled to join the GMA team and lead the events strategy for SALTEX 2024," said Sarah. "I am committed to delivering events that exceed expectations and provide immense value to our attendees, exhibitors, and partners. I am confident that SALTEX 2024 will set a new standard for excellence in the industry." 

Sarah is a seasoned events professional and joins the GMA after 12 years with NICEIC (National Inspection Council for Electrical Installation Contracting), a certification body in the construction industry. Throughout her tenure, Sarah says she spearheaded hundreds of successful events, exhibitions, conferences, and webinars across the UK, from concept to completion.  

"We are delighted to welcome Sarah Hunter to the GMA as our new head of events," said Sarah Cunningham, director of commercial and events at the GMA. "Her exceptional leadership skills and passion for delivering outstanding events make her the perfect fit for this role."

SALTEX takes place at Birmingham NEC on 30th and 31st October 2024.