TAP, the owners of Service Dealer, are launching a survey today designed to canvass the opinions of agricultural machinery dealers regarding tractor brands.

The survey will take you through a series of questions about yourself, your dealership, and the tractor market.

Shaun Cooper who heads up insight and strategy at TAP said, "Insight is at the heart of everything we do at TAP. We have made it our business to understand the world of agriculture and to stand out as an agency with compelling content at its heart."

The results of the survey are intended to offer a better understanding of the current market, for the benefit of all in the industry

As well as asking some general questions about dealership performance, the survey is designed to drill down into what dealers think about various facets of tractor brands. Questions on quality, innovation, value for money, after sales support, training and marketing are all considered. There is also space to leave your thoughts on automation.

The survey is free to take part in and as an incentive to participate, one randomly chosen respondent will win a £200 prize draw.

Take the survey here.

The results will be published by TAP later in the Spring.