Of great interest to our ag machinery dealer readers, LAMMA 2024 kicks off the industry's 2024 show calendar, taking place next week at Birmingham's NEC on the 17th and 18th January.

Organisers say that this year over 600 exhibitors will showcase the latest tractors, combines, arable and grassland machinery, as well as a wide range of new technology, services and tools for every sector. They have also said that approximately over 40,000 visitors are expected attend the show throughout.

Tickets are free and you can register your attendance by clicking here. This year, as an incentive to attend, organisers are offering the chance for one lucky visitor who registers to win a Polaris Sportsman 570, worth £8,499.

Opening times are Wednesday 17th January from 8.30am - 5.30pm and Thursday 18th January from 8.30am - 4.30pm.

Post-show, Service Dealer magazine will feature a full report from the event from our agricultural machinery editor, Martin Rickatson.